EDDM vs. Targeted Mailing Lists: Which Is Right?
EDDM saturates every household on a route at low cost. Targeted lists reach specific demographics. Learn which approach fits your campaign goals.
EDDM vs. Targeted Mailing Lists: A Direct Comparison for Your Business When planning a direct mail campaign, businesses often face a crucial decision: should they opt for Every Door Direct Mail (EDDM) or a targeted mailing list? Both strategies offer unique advantages, and the optimal choice hinges on your specific business goals, budget, and desired audience reach. At Mail Movers, serving the Delmarva Peninsula since 1977, we specialize in helping businesses navigate these options to maximize their direct mail ROI. Understanding Every Door Direct Mail (EDDM) EDDM, offered by the USPS, is a cost-effective way to reach every household or business on a selected mail carrier route. It's ideal for local businesses like restaurants, dry cleaners, or retail stores looking to saturate a specific geographic area without needing to purchase mailing lists or apply individual addresses. The core benefit of EDDM is its simplicity and reduced postage costs, as it bypasses the need for individual addressing and permits. Key Operational Details for EDDM: No Postage Permit Required: For EDDM Retail, you don't need a bulk mail permit, saving you annual fees. This makes it accessible for small businesses. Geographic Targeting: You select mail routes based on demographics or proximity to your business using the USPS EDDM mapping tool . Size and Weight Requirements: Mailpieces must meet specific USPS dimensions (e.g., greater than 6.125 inches high or 10.5 inches long on one side, but no side lo
Back to Blog | Get a Free Quote | Our Services