Question 1

What is geographic farming in real estate direct mail?

Accepted Answer

Geographic farming is the practice of consistently mailing to every homeowner in a specific neighborhood or ZIP code to build name recognition and establish yourself as the go-to agent in that area. Research from the National Association of Realtors shows it takes 7–10 touches before a homeowner thinks of you when they're ready to list. Mail Movers can set up a recurring monthly farming program that keeps your name in front of your target neighborhood all year.

Question 2

How quickly can you produce just-listed and just-sold postcards?

Accepted Answer

Standard turnaround for just-listed and just-sold postcards is 3–5 business days from artwork approval to mail drop. Rush production (1–2 business days) is available for an additional fee. We recommend having a postcard template ready in advance so you can submit new listings quickly when they go live.

Question 3

What size postcard works best for real estate mailings?

Accepted Answer

6x9 and 6x11 oversized postcards are the most effective for real estate because they stand out in the mailbox and provide enough space for a property photo, key details, and your contact information. Jumbo 8.5x11 postcards are also popular for luxury listings. All sizes are available through Mail Movers with full-color printing.

Question 4

Can I target specific neighborhoods or carrier routes?

Accepted Answer

Yes. Mail Movers can target specific carrier routes, ZIP codes, or custom geographic areas. For EDDM campaigns, we can map out carrier routes that match your target neighborhood and deliver to every household on those routes at the lowest available postage rate. For targeted lists, we can filter by homeowner status, home value, length of residence, and more.

Question 5

Do you work with individual agents or only brokerages?

Accepted Answer

Both. We work with individual agents running their own farming programs as well as brokerages managing campaigns for multiple agents. We can set up separate billing and tracking for each agent within a brokerage account.

Direct Mail for Real Estate Professionals