1
Prepare the mailing
Mail Movers prepares the list, artwork, printing, and postal production for your postcard, self-mailer, or letter campaign.
Available nationwide
Give Your Physical Campaign a Digital Head Start
Direct Mail Notification gives matched recipients a branded email preview a few days before your postcard, self-mailer, or letter is expected to arrive. The same campaign also receives a Primary placement in USPS Informed Delivery.
Mail Movers offers the service only with campaigns we print and mail, so artwork, production, postal timing, and the notification sequence stay coordinated through one team.
1,000
record minimum
$100
minimum run charge
1–2 days
setup lead time
Nationwide
campaign availability
How it works
One Campaign, Multiple Moments of Recognition
2
Choose a matching level
Select individual, household, or address matching based on the audience, campaign objective, and expected run charge.
3
Send the pre-arrival preview
Matched recipients receive a branded email showing the mailpiece a few days before expected mailbox delivery.
4
Add the USPS preview
The campaign also receives a Primary placement in the USPS Informed Delivery stream for eligible enrolled recipients.
5
Deliver the physical piece
The postcard, self-mailer, or letter arrives after the recipient has had an earlier opportunity to recognize it.
6
Review engagement
Campaign reporting summarizes matching and notification engagement without treating email activity as a guaranteed sale or response.
Choose the Match That Fits the Message
Matching method affects both audience breadth and final run charge. Match availability varies by list, and no method guarantees an email for every physical record.
Individual match
Best for messages intended for a named person and the narrowest audience definition.
Household match
Useful when the offer or communication is relevant to qualifying members of a household.
Address match
Useful for broad awareness at a delivery address. More matches can mean a higher run charge.
Why Add a Pre-Arrival Email to Direct Mail?
Give recipients a heads-up
The preview introduces the sender and creative before the physical delivery window.
Show the actual mailpiece
Display two images, such as both sides of a postcard or an envelope and insert.
Coordinate three touchpoints
Connect a pre-arrival email, Primary Informed Delivery placement, and physical mailpiece.
Review notification engagement
See matching, email-open, timing, geography, ZIP-level lift, and Informed Delivery placement data.
Pricing and timing
Clear Starting Terms for Campaign Planning
| Campaign minimum | 1,000 direct-mail records |
|---|---|
| Minimum run charge | $100 |
| Standard notification | Starting at $30 per thousand |
| Optional follow-up | $24 per thousand when ordered with the original campaign |
| Setup lead time | 1–2 business days |
| Initial notification | A few days before expected mailbox delivery |
| Availability | Nationwide for campaigns Mail Movers prints and mails |
Pricing is a run charge based on the direct-mail list quantity and selected match method. Address-level matching can produce more matches and emails than individual or household matching, so the final run charge may be higher.
Who Should Consider This Service?
Nonprofits: Appeals, event invitations, membership renewals, and campaign updates.
Real estate: Just-listed, just-sold, open-house, market-update, and neighborhood mailings.
Restaurants: Grand openings, time-sensitive offers, event promotions, and customer reactivation.
What It Does Not Promise
Direct Mail Notification does not guarantee an email match, open, click, donation, sale, appointment, or other outcome. Notification reporting should be reviewed alongside the campaign's landing-page, phone, offer, donation, reservation, or sales data.
The service is not white-labeled. The Direct Mail Notification platform manages sending and recipient operations, and its branding remains part of the experience.
Frequently Asked Questions About Direct Mail Notification
The initial email is scheduled a few days before the physical mailpiece is expected to arrive. Mail Movers coordinates the notification timing with the campaign's production and postal schedule.
The minimum is 1,000 direct-mail records, with a $100 minimum run charge.
Standard notification pricing starts at $30 per thousand. The final run charge depends on the direct-mail list quantity and matching method. Address-level matching may result in more matched emails and a higher run charge than individual or household matching.
The Follow-up Notification is currently priced at $24 per thousand, a 20% discount from the standard notification rate. It must be selected when the original campaign is ordered.
No. Mail Movers offers Direct Mail Notification as an add-on to campaigns that Mail Movers prints and mails.
Yes. Mail Movers offers Direct Mail Notification for qualifying campaigns nationwide.
The service can work with postcards, self-mailers, and letters. The notification can show two images, such as a postcard front and back or an envelope and insert.
Existing mailpiece artwork can normally be used to create the preview. Mail Movers will confirm image and proof requirements during setup.
No. Match availability depends on the list and selected match level. Mail Movers can discuss individual, household, and address-level options before the campaign is released.
No. USPS Informed Delivery is the USPS preview experience for eligible enrolled users. Direct Mail Notification adds a separate matched pre-arrival email and includes a Primary Informed Delivery placement as part of the campaign.
Available reporting can include mailed and emailed quantities, email opens, timing patterns, geographic activity, ZIP-level lift, and Informed Delivery ad position. These metrics describe notification engagement and placement, not guaranteed sales or response outcomes.
The Direct Mail Notification platform handles the sending and recipient-management process. Mail Movers coordinates the service as part of the printed and mailed campaign.
Plan the sequence
Schedule a Direct Mail Notification Consultation
Tell us what you plan to mail, how many records are on your list, when the piece needs to arrive, and which audience you want to reach.
Schedule a ConsultationAvailable nationwide for Mail Movers print-and-mail campaigns. 1,000-piece minimum and $100 minimum run charge.