Mail Movers Blog
Expert insights on direct mail marketing, printing best practices, and industry trends to help your business grow.
The Numbers Don't Lie: Yes, Personalization Works
Why Your Brain Prefers Direct Mail Over Email (Science Says So) Ever wonder why information in some marketing channels seems to stick with you more th...
5 Ways to Use Direct Mail for Customer Retention
5 Ways to Use Direct Mail for Customer Retention Direct mail is a powerful tool for retaining customers and building loyalty. It can remind customers...
7 Ways “Working Backwards” Keeps You on Schedule
7 Ways “Working Backwards” Keeps You on Schedule Whether you are sending direct mail only or integrating direct mail with other channels, marketing ha...
Paper Strategies That Save Money on Every Print Job
Paper Strategies That Save Money on Every Print Job When budgets are tight, wise paper choices can make a big difference in your printing costs withou...
Make Your Print Unforgettable: The Power of Embellishments
Make Your Print Unforgettable: The Power of Embellishments In a mailbox full of standard postcards and plain envelopes, texture wins. Weight wins. Shi...
Why Direct Mail Deserves a Place in Your Marketing Mix
Why Direct Mail Deserves a Place in Your Marketing Mix While your competitors obsess over click-through rates and algorithm changes, a marketing chann...
Strategies to Reduce Customer Attrition
Strategies to Reduce Customer Attrition Gaining your customer's loyalty requires effort. Keeping it can require even more. Research indicates that des...
Maximizing Your Trade Show ROI
Maximizing Your Trade Show ROI Trade shows represent a significant investment for most businesses, but the returns can be exceptional when done right....
What's the Key to Successful Personalization? This!
What's the Key to Successful Personalization? This! What's the secret to personalized printing success? It's not having lots of data. It's having the...
Your Business Needs Wide-Format Graphics, Here's Why
Your Business Needs Wide-Format Graphics, Here's Why Running a brick-and-mortar business? You know how important it is to fight for attention. Whether...
Building Unshakeable Customer Loyalty
Building Unshakeable Customer Loyalty Remember the last time a top-performing employee left your company? That moment of dread wasn't just about findi...
Making Personalized Mailings Work for You
Making Personalized Mailings Work for You If you aren’t personalizing your direct mail pieces, you’re leaving money on the table. When you personalize...
Are You Using All 3 Data Types?
Are You Using All 3 Data Types? We all understand the importance of crafting personalized, relevant messages that engage customers and drive revenue....
Is Your Content Marketing Missing the Mark?
Is Your Content Marketing Missing the Mark? To grow your brand and establish yourself as a thought leader, it is essential to invest in content market...
Are People at the Center of Your Marketing?
Are People at the Center of Your Marketing? Data is a powerful tool for reaching into the world of your customers and creating meaningful connections....
Keeping Customers Loyal in a Competitive Market
Keeping Customers Loyal in a Competitive Market What makes customers stay loyal, even when competitors slash prices or ramp up their marketing efforts...
Marketing Pitfalls: 5 Mistakes to Avoid for Better Results
Marketing Pitfalls: 5 Mistakes to Avoid for Better Results Successful marketers learn from both wins and missteps, especially the missteps. Here are f...
The Overlooked Audience Driving Half of U.S. Spending
The Overlooked Audience Driving Half of U.S. Spending Imagine discovering a massive audience that drives more than half of the U.S. spending power yet...
Go Bold or Go Unnoticed with The Power of Oversized Graphics
Go Bold or Go Unnoticed with The Power of Oversized Graphics The retail environment is busy. Shoppers are on the move. They are browsing shelves packe...
What Are Your Walls Saying? How On-Site Signage Builds Customer Loyalty
What Are Your Walls Saying? How On-Site Signage Builds Customer Loyalty Want to boost customer loyalty? Start by looking at your walls. Plasma donatio...
Boomers to Gen Z: Crafting Content That Bridges the Age Gap
Boomers to Gen Z: Crafting Content That Bridges the Age Gap It’s often said that “age is just a number.” To some extent, that’s true. Americans are li...
5 Ways to Use Direct Mail to Keep Customers Coming Back
5 Ways to Use Direct Mail to Keep Customers Coming Back Sure, direct mail is a great way to attract new buyers, but it is also a proven way to keep ex...
Achieve Eye-Catching Print Without Blowing Your Budget
Achieve Eye-Catching Print Without Blowing Your Budget Want to make your print materials stand out without overspending? Specialty finishes can add te...
3 Ways AI Is Changing the Way You Market
3 Ways AI Is Changing the Way You Market Artificial intelligence (AI) is everywhere these days. It can suggest the best out-of-the-way vacation spots....
5 Tips for Breaking Through the Marketing Noise
5 Tips for Breaking Through the Marketing Noise We regularly hear the phrase, “Break through the marketing clutter.” What does that mean? It means tha...
5 Powerful Types of Visuals for Marketing
5 Powerful Types of Visuals for Marketing When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. Ho...
What Is Drip Marketing? (And Why It Still Works Wonders)
What Is Drip Marketing? (And Why It Still Works Wonders) Have you ever browsed a website and then soon afterward started seeing the brand’s name every...
Embracing the Summer Advantage: Why Smart Marketers Stay Active While Others Slow Down
Embracing the Summer Advantage: Why Smart Marketers Stay Active While Others Slow Down Many businesses mistakenly think their marketing efforts should...
If You're Fundraising, Find Those Hidden Data Points
If You're Fundraising, Find Those Hidden Data Points Fundraisers know how important data is to direct mail success. Demographics like age, household i...
Own The Story Customers Tell About You
Own The Story Customers Tell About You You might think your marketing messages, products, and outstanding customer service define your brand. But the...
Want Customers to Remember? Use Print!
Want Customers to Remember? Use Print! If you want to understand the value of print versus digital in marketing, look at the world of education. Studi...
Sales or Marketing? The Difference Influences Your Print Marketing Choices
Sales or Marketing? The Difference Influences Your Print Marketing Choices What is the difference between sales and marketing? Marketing encompasses t...
Want Increased ROI? Try This!
Want Increased ROI? Try This! Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendatio...
Double Your Impact: 5 Proven Ways to Fuse Direct Mail & Email
Double Your Impact: 5 Proven Ways to Fuse Direct Mail & Email Should you choose direct mail or email when planning your next marketing campaign? Somet...
Copy That Converts: 5 Secrets to Supercharge Your Marketing
Copy That Converts: 5 Secrets to Supercharge Your Marketing Like a great salesperson, marketing copy must move your audience to action. This is the ca...
Big Impact: How Oversized Postcards Win Back Lapsed Customers
Big Impact: How Oversized Postcards Win Back Lapsed Customers You will eventually lose subscribers, no matter how great your email content is. Even if...
Use FOMO to Motivate Recipients to Action
Use FOMO to Motivate Recipients to Action Whether you are creating a direct mail piece, an email, or a social media post, FOMO, or "Fear of Missing Ou...
Drawing Customers into the Sales Funnel with Direct Mail
Drawing Customers into the Sales Funnel with Direct Mail What is a sales funnel? How do you draw someone into it using direct mail? The sales funnel i...
5 Tips for Designing Personalized Direct Mail
5 Tips for Designing Personalized Direct Mail While we all know that personalizing your direct mail pieces can improve marketing results, the process...
Direct Mail for Short Attention Spans
Direct Mail for Short Attention Spans Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans t...
5 Typography Mistakes That Make You Look Like a Beginner
5 Typography Mistakes That Make You Look Like a Beginner When sitting down to design a printed piece, details matter. Some things make your piece look...
7 Ways “Working Backwards” Keeps You on Schedule
7 Ways “Working Backwards” Keeps You on Schedule Whether you are sending direct mail only or integrating direct mail with other channels, marketing ha...
Does Your Data Answer the Right Questions?
Does Your Data Answer the Right Questions? Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing...
Wide-Format Displays: Marketing Your Audience Cannot Ignore
Wide-Format Displays: Marketing Your Audience Cannot Ignore Want to attract more customers based on geography? Want to reach a broad audience without...
Do You Know Who Your Best Customers Really Are?
Do You Know Who Your Best Customers Really Are? You have a tight marketing budget and want to focus that budget on your best customers. How do you dec...
7 Tips for Big Results on a Small Budget
7 Tips for Big Results on a Small Budget A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s...
Paper 101: Master the Lingo for Your Next Print Job
Paper 101: Master the Lingo for Your Next Print Job Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points,...
Ditch the Guesswork: How Data Can Transform Your Marketing Game
Ditch the Guesswork: How Data Can Transform Your Marketing Game Nearly two-thirds (62%) of customers say their favorite brands treat them as individua...
The Right Way to Use Bullet Points
The Right Way to Use Bullet Points When you look at any printed material, what catches your attention first? Often, it's the bullet points. These conc...
Why Investing in Existing Customers Pays Off
Why Investing in Existing Customers Pays Off Let’s face it: Most marketing budgets are tight. Where should you prioritize your direct mail or email ma...
How Positive Messaging Can Elevate Your Brand
How Positive Messaging Can Elevate Your Brand In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes...
Still Hesitating on Personalization?
Still Hesitating on Personalization? While personalization is all around us, not every marketer takes advantage of its benefits. A study from NAPCO Re...
Incorporating Direct Mail into the Buyer's Journey
Incorporating Direct Mail into the Buyer's Journey How do you shift potential buyers who have never heard of your product to customers eager to make a...
5 Ways to Use Direct Mail for Customer Retention
5 Ways to Use Direct Mail for Customer Retention Direct mail is a powerful tool for retaining customers and building loyalty. It can remind customers...
Benefits of Adding Lifetime Customer Value (LCV) to Your Marketing Metrics
Benefits of Adding Lifetime Customer Value (LCV) to Your Marketing Metrics Lifetime Customer Value (LCV), also known as Customer Lifetime Value (CLV),...
Is Your Mailing List Stale? (And What to Do About It)
Is Your Mailing List Stale? (And What to Do About It) Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagemen...
Crafting Copy that Converts: Details Matter
Crafting Copy that Converts: Details Matter When selling a product or service, the words you choose matter. It is not just what you say but how you sa...
Gear Up Your Marketing Strategy for Summer Success
Gear Up Your Marketing Strategy for Summer Success As the temperatures rise and the days grow longer, it's time to embrace the season of sun, sand, an...
The 5 Rights of Marketing
The 5 Rights of Marketing Whenever you build a direct mail, email, or multichannel campaign, it’s crucial to consider what one marketing consultant ca...
Should You Add Color to Your Envelopes?
Should You Add Color to Your Envelopes? If there are two envelopes on the counter, one in color and one in plain white, which one will you look at fir...
Embracing Print as a Sustainable Marketing Strategy
Embracing Print as a Sustainable Marketing Strategy In today's digital age, where we are used to hearing, "Go paperless! Go green," print unfairly get...
Ready to Drip to Success?
Ready to Drip to Success? In a world where competition is fierce and consumer attention is fleeting, drip marketing has emerged as a powerful tool for...
Five Key Areas of the Direct Mail Envelope to Captivate Your Audience
Five Key Areas of the Direct Mail Envelope to Captivate Your Audience Pay close attention to the envelope to maximize the impact of your direct mail c...
Want to Be More Sustainable? Embrace Circular Design
Want to Be More Sustainable? Embrace Circular Design In recent years, circular design has gained traction in many industries, including printing and p...
Want Buyers to Remember You? Choose Print
Want Buyers to Remember You? Choose Print When you create marketing communications, whether print or digital, you want your audience to read and remem...
Want to Keep Your Customers Loyal? Do This!
Want to Keep Your Customers Loyal? Do This! Did you know that loyal customers purchase more frequently, have larger basket sizes, and are more recepti...
Got Value? Find It, Market It, Reap the Profits
Got Value? Find It, Market It, Reap the Profits A well-defined business value proposition is crucial for attracting and retaining customers. This prop...
What Goes into Creating a Great Print Ad?
What Goes into Creating a Great Print Ad? Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is...
5 Tips for Boosting Your Donor Retention Rate
5 Tips for Boosting Your Donor Retention Rate The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors...
5 Surprising Ways to Market with Packaging
5 Surprising Ways to Market with Packaging Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buye...
Fun, Memorable Ways to Promote Trade Show Events
Fun, Memorable Ways to Promote Trade Show Events After the dip in in-person trade show attendance following the pandemic, trade shows are experiencing...
Creative Gatefolds That Get Attention
Creative Gatefolds That Get Attention Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in...
What’s Drip Marketing and Why Should You Care?
What’s Drip Marketing and Why Should You Care? A strategy of regular, strategically timed communications can have a powerful influence on shopper beha...
5 Marketing Mistakes to Avoid
5 Marketing Mistakes to Avoid Learning from the missteps of others is a valuable opportunity in the marketing world. Direct Marketing News recently de...
Email: The Perfect Direct Mail Add-On
Email: The Perfect Direct Mail Add-On Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design compo...
5 Ways to Maximize Direct Mail for Nonprofits
5 Ways to Maximize Direct Mail for Nonprofits If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to M...
Marketing Differently Based on Customer Acquisition or Retention
Marketing Differently Based on Customer Acquisition or Retention Do you treat your customer acquisition and customer retention mailings the same? If s...
For True Personalization, Look Beyond Demographics
For True Personalization, Look Beyond Demographics As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house c...
Want More B2B Accounts? Try This!
Want More B2B Accounts? Try This! Succeeding in Business-to-Business (B2B) sales requires a nuanced understanding of the complex decision-making proce...
5 Tips for Better Direct Mail Pieces
5 Tips for Better Direct Mail Pieces Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to act...
4 Reasons Your Customers Might Be Defecting
4 Reasons Your Customers Might Be Defecting Your existing customers are your most profitable customers. They buy more frequently, and they spend more...
3 Lessons on Growth During Uncertain Times
3 Lessons on Growth During Uncertain Times When economic times are uncertain, different businesses take different strategies. Some tighten the belt, h...
Serif vs. Sans Serif Fonts: What’s the Difference?
Serif vs. Sans Serif Fonts: What’s the Difference? Are you designing a new brochure? Postcard? Setting up an email template? The choice between serif...
Got Brand Identity? You Can! (Here’s How)
Got Brand Identity? You Can! (Here’s How) Do brands have identities? Sure they do! Think about some companies most associated with a strong brand iden...
Bridging the Digital Divide: The Vital Role of Print in Reaching Everyone
Bridging the Digital Divide: The Vital Role of Print in Reaching Everyone In today's digitally driven world, it's easy to assume that everyone is conn...
Heavier Weight Paper Is a Better Communicator
Heavier Weight Paper Is a Better Communicator Are you creating a brochure? Postcard? Sales letter? When you use heavier-weight paper, it gets more att...
Data-Driven Marketing: The Key to Achieving Business Success
Data-Driven Marketing: The Key to Achieving Business Success In today's marketing landscape, the importance of data-driven marketing cannot be oversta...
Five Elements That Make Print Shine
Five Elements That Make Print Shine In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there's a timeless c...
5 Ways to Motivate Your Target Audience
5 Ways to Motivate Your Target Audience Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar de...
Five Steps to Crafting Effective Marketing Copy
Five Steps to Crafting Effective Marketing Copy Marketing copy is the heart and soul of your advertising efforts. It connects your product or service...
Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing
Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing As you seek to break through the marketing clutter, the more channels, the better...
Finding Hidden Data to Understand Your Audience Better
Finding Hidden Data to Understand Your Audience Better When we consider personalized print marketing, we consider the name, address, gender, household...
10 Items for Your Pre-Design Packaging Checklist
10 Items for Your Pre-Design Packaging Checklist Whether you are sitting down to design your first folding carton package or your hundredth, it helps...
Avoid the USPS’s Top Mailing Mistake
Avoid the USPS’s Top Mailing Mistake In the world of direct mail, creativity is everything. You want to design pieces that stand out and catch the cus...
The Power of Gratitude: Saying "Thank You" to Your Donors
The Power of Gratitude: Saying "Thank You" to Your Donors As a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “t...
Unleashing the Power of Top-of-Mind Awareness
Unleashing the Power of Top-of-Mind Awareness In marketing, being "top of mind" means being the first brand or product that comes to mind when a shopp...
Relevance: The Key to Success in Personalized Printing Campaigns
Relevance: The Key to Success in Personalized Printing Campaigns The ability to tailor documents with precision, incorporating variables like gender,...
Want to Boost Your Fundraising Success? Send Donor Surveys
Want to Boost Your Fundraising Success? Send Donor Surveys More than any other factor, a donor's relationship with the organization determines their l...
Marketing Lessons: Avoid These 5 Mistakes to Boost Your Strategy and Results
Marketing Lessons: Avoid These 5 Mistakes to Boost Your Strategy and Results Marketers learn from what some do well and from what others don’t. Either...
Case Study: The Power of a “Thank You” Note
Case Study: The Power of a “Thank You” Note When you are shipping products, do you include a simple thank you? You might be surprised by what a differ...
5 Takeaways from the 2023 ‘Ad Impressions Study’
5 Takeaways from the 2023 ‘Ad Impressions Study’ Every year, the Advertising Specialties Institute’s “Ad Impressions Study” provides a fascinating loo...
Making Content Marketing Work for You
Making Content Marketing Work for You One of the fastest-growing types of marketing is content marketing. Why? Because it works. Content marketing pos...
The Marketing Importance of an Authentic Voice
The Marketing Importance of an Authentic Voice Whether you are writing copy for direct mail, email, or mobile video, it is essential to be authentic....
5 Ways Color Benefits Your Marketing
5 Ways Color Benefits Your Marketing When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increa...
4 Things Direct Mail Does That Email Can’t
4 Things Direct Mail Does That Email Can’t As a marketer, you know the value of email. You may also see the value of print marketing. But do you know...
Want More Donations? Choose Print!
Want More Donations? Choose Print! For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their m...
Customers: “Give Me a (Digital) Break! Use Print!”
Customers: “Give Me a (Digital) Break! Use Print!” Communicating with customers using formats they love makes them more likely to pay attention. When...
Want the Ticket to Converting Higher End Buyers? Try Personas
Want the Ticket to Converting Higher End Buyers? Try Personas If you are trying to sell costume jewelry and organic smoothies, price and opportunity m...
QR Codes Are Everywhere — For Good Reason!
QR Codes Are Everywhere — For Good Reason! The global pandemic has had a profound impact on the world of consumer marketing, and one of these impacts...
Marketing Giving Lemons? Make Lemonade!
Marketing Giving Lemons? Make Lemonade! According to a recent survey, 73% of marketers see difficult or uncertain economic times as an opportunity to...
5 Benefits of Having an Up-to-Date Mailing List
5 Benefits of Having an Up-to-Date Mailing List Keeping your mailing list up to date is essential for making the most of your marketing dollars. It en...
Creating Customer Loyalty
Creating Customer Loyalty What does it take to create customer loyalty, the kind of loyalty that makes customers stick with you, even when their favor...
What Does an Award-Winning Campaign Look Like?
What Does an Award-Winning Campaign Look Like? What does an award-winning marketing campaign look like? Sometimes it’s stunning imagery. Other times,...
6 Principles of Marketing Persuasion
6 Principles of Marketing Persuasion Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principle...
5 Tips for Data You Can Trust
5 Tips for Data You Can Trust The success of your marketing campaigns hinges on having excellent, reliable data. But how can you be sure that you are...
Pantone Color Libraries Will No Longer Be Included in Adobe Apps: Now What?
Pantone Color Libraries Will No Longer Be Included in Adobe Apps: Now What? If you're a designer, chances are you're familiar with the Pantone Color L...
During Times of Uncertainty, Market Like a Leader
During Times of Uncertainty, Market Like a Leader In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While c...
Designing an Effective Postcard
Designing an Effective Postcard One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way to get your message in f...
The Power of Simple Graphic Design
The Power of Simple Graphic Design In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls fl...
Turning a Bank from “Stodgy” to “Personal”
Turning a Bank from “Stodgy” to “Personal” Do you always need lots of data to make your mailings seem personal? No. Take the example of MB Financial,...
Why Our Brains Prefer Direct Mail Over Email
Why Our Brains Prefer Direct Mail Over Email Want to geek out on marketing science? Check out neuromarketing, a field examining consumers' responses t...
Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!
Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls! As a brick-and-mortar location, you know how important it is to engage your c...
Four Data "Buckets" and How They Can Benefit Your Messaging
Four Data "Buckets" and How They Can Benefit Your Messaging Shoppers today expect their marketing messages to be highly targeted to their wants and ne...
Using Packaging as a Marketing Tool
Using Packaging as a Marketing Tool When a shopper walks into the store, even if they aren’t looking for something in your product category, the prope...
When Is Too Early to Start Holiday Marketing?
When Is Too Early to Start Holiday Marketing? Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast...
What Is Reciprocity? How Can It Boost Sales?
What Is Reciprocity? How Can It Boost Sales? It’s happened to all of us. We receive a fundraising mailer that includes a set of free address labels or...
Want Better Profits? Open an Online Storefront
Want Better Profits? Open an Online Storefront If you aren’t already using an e-commerce portal to archive, order, and manage your print materials, yo...
5 Tips to Save Money and Still Get Great Results
5 Tips to Save Money and Still Get Great Results What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it...
Are Reuse and Refill Packaging Options for You?
Are Reuse and Refill Packaging Options for You? Sustainability is more important to customers than ever. That’s why we suggest taking steps such as se...
5 Tips for Better Multichannel Campaigns
5 Tips for Better Multichannel Campaigns With your customers being bombarded with so many different channels daily, how do you pick the right channel(...
Want Healthy Forests? Use More Paper
Want Healthy Forests? Use More Paper Would it surprise you to learn that by using forest products (including paper), you are helping to increase the n...
5 Tips for Letting Psychology Propel Your Marketing
5 Tips for Letting Psychology Propel Your Marketing Today more than ever, effective marketing is based on psychology. Whether you are using direct mai...
Want It to Be Personal? 10 Questions to Ask
Want It to Be Personal? 10 Questions to Ask According to the research firm McKinsey, 76% of consumers say that receiving personalized communications i...
3 Tips for Successful Cross-Selling
3 Tips for Successful Cross-Selling Who are your best customers? They are the ones you already have. Your existing customers know and value their rela...
Creating a Sustainable Package
Creating a Sustainable Package Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of cons...
Get the Most Out of Personalized Print
Get the Most Out of Personalized Print You increase your response and conversion rates by personalizing your message, whether in print or email. But "...
What’s New in Adobe Creative Cloud 2022?
What’s New in Adobe Creative Cloud 2022? Want to know what’s new and cool in Adobe Creative Cloud 2022? Who better to ask than a Certified Adobe Desig...
Explore New Technologies and Save on Postage
Explore New Technologies and Save on Postage The United States’ 2022 Emerging and Advanced Technology Program is here. The USPS always offers postal d...
Personalization Spells "Respect"
Personalization Spells "Respect" You come home from work and discover that you received a direct mail piece. Nice! We all love mail. But then you talk...
The Post-COVID Print Bump
The Post-COVID Print Bump The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked down an...
5 Ways to Maximize Your Print Investment
5 Ways to Maximize Your Print Investment Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact ca...
Not All Targeted Marketing Looks the Same
Not All Targeted Marketing Looks the Same Targeting is the foundation of any highly effective marketing campaign, but there are different ways to slic...
The Psychology Behind Personalization
The Psychology Behind Personalization Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that...
What Matters More Than Products, Services, and Price? Customer Experience!
What Matters More Than Products, Services, and Price? Customer Experience! When two companies offer similar products, what differentiates one from ano...
5 COVID-19 Consumer Trends Impacting Packaging...for Good
5 COVID-19 Consumer Trends Impacting Packaging...for Good The COVID-19 pandemic has impacted the way shoppers live, work, and play. Experts say many o...
Personalized Print: 5 Things to Watch
Personalized Print: 5 Things to Watch By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you're new...
The Best Place to Get Data About Customers? From Customers Themselves!
The Best Place to Get Data About Customers? From Customers Themselves! Just as making an outstanding meal takes the freshest, most flavorful ingredien...
Effective Communication Breeds Customer Loyalty
Effective Communication Breeds Customer Loyalty Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quart...
Direct Mail and Social Media: Better Together
Direct Mail and Social Media: Better Together Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct ma...
Keep Them Thinking About You
Keep Them Thinking About You In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone think...
5 Fun Stats to Inform Your Fundraising
5 Fun Stats to Inform Your Fundraising As a nonprofit, you know the importance of personalized direct mail. Most likely, you are already personalizing...
5 Tips for Expanding Your Mailing Reach
5 Tips for Expanding Your Mailing Reach Are you looking to build or expand your mailing list? If so, you have more options than just buying a targeted...
The SGP Certification and Why It Matters
The SGP Certification and Why It Matters If your company pursues sustainability as part of its mission, you need to know about the Sustainable Green P...
“Do You Really Know Me?” From: Your Customer
“Do You Really Know Me?” From: Your Customer To create genuinely personal communications, you need to know your customers. This requires more than kno...
Print Is a Fan Favorite: But Why?
Print Is a Fan Favorite: But Why? Even in a world of interactive digital media, something irresistibly draws people into the tangible world of paper a...
Silos Are for Farmers, Not Marketers
Silos Are for Farmers, Not Marketers Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have...
Lessons Learned from Real-Life Split Testing
Lessons Learned from Real-Life Split Testing If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes m...
Do You Know How Customers Really Feel About You?
Do You Know How Customers Really Feel About You? Think you know how your customers feel about you? So do three-quarters of companies. Yet a survey by...
Be Authentic and Connect with Customers
Be Authentic and Connect with Customers Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but som...
Want Better Direct Mail Copy? Tighten It Up!
What’s one of the keys to creating great direct mail copy? Keeping it tight!
Is Brand Awareness Worth the Investment?
We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision?