Variable data printing (VDP) allows you to customize each printed piece with unique text, images, and offers based on your recipient data. Studies show personalized direct mail generates response rates up to 500% higher than generic mailings.
What You Can Personalize:
Text Elements
- Recipient name and title
- Company name
- Custom greetings
- Personalized offers
- Account information
- Location-specific details
Visual Elements
- Personalized images
- Custom charts and graphs
- QR codes with unique URLs
- Variable graphics
- Personalized maps
- Custom photos
Perfect For:
Direct mail campaigns
Personalized newsletters
Customer statements
Event invitations
Fundraising appeals
Real estate marketing
Healthcare communications
Financial services
Retail promotions