EDDM for Restaurants on the Delmarva Peninsula
EDDM helps Delmarva restaurants reach every household in their delivery area at low postage rates. Learn how to run a successful EDDM campaign.
EDDM for Restaurants on the Delmarva Peninsula: A Practical Guide For restaurants on the Delmarva Peninsula — whether you're a year-round Salisbury staple, a seasonal Ocean City spot, or a Berlin neighborhood gem — Every Door Direct Mail (EDDM) is one of the most cost-effective ways to put your menu in front of new customers. No mailing list required. No demographic targeting needed. Just your piece delivered to every household on the routes you choose. Why EDDM Works for Restaurants Restaurants are a perfect fit for EDDM because your ideal customer is simply someone who lives or works near you. You don't need to filter by income, age, or homeownership — you need geographic reach. EDDM delivers to every residential and business address on a USPS carrier route, which means total saturation of your delivery zone or dine-in radius. The postage rate for EDDM Retail is $0.247 per piece (as of April 2026) — the lowest USPS rate available for marketing mail. Combined with digital printing, a well-designed menu mailer or grand opening announcement typically runs $0.40–$0.55 per piece all-in. What to Mail The most common EDDM pieces for restaurants are: Menu mailers — oversized flat (8.5" × 11" or larger) with your full menu, hours, and ordering information. These get kept on the refrigerator. Grand opening announcements — a bold, attention-grabbing piece that announces your opening and includes a first-visit offer Seasonal promotions — summer specials, holiday menus, new item launche
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