Very professional and courteous. Shawn quickly responds to our request.
City of Rehoboth Beach
Submitted January 2026 via the Mail Movers customer-feedback survey. Published with permission.
Salisbury, MD · Serving All of Delmarva
Every Door Direct Mail (EDDM) — USPS EDDM Pricing, Routes & Services
Reach every household on your target carrier routes — no mailing list required. USPS EDDM Retail postage is $0.260 per piece (Notice 123, July 2026). Mail Movers handles route selection, printing, bundling, and USPS entry from our Salisbury, MD facility.
$0.260
USPS Postage/Piece
EDDM Retail, July 2026
200+
Min. Pieces/Mailing
Up to 5,000/day per ZIP
3–10
Business Days Delivery
Marketing Mail class
100%
Geographic Coverage
Every address on route
What Is Every Door Direct Mail (EDDM)?
EDDM is a USPS program that allows businesses to send promotional mailings to every address on a specific mail carrier route without purchasing a mailing list. Instead of addressing each piece to a named recipient, you send it to "Postal Customer" at every active delivery point on your chosen routes.
This eliminates the cost and complexity of list acquisition, dramatically simplifies the mailing process, and makes EDDM one of the most affordable ways for local businesses to achieve total geographic market saturation.
Mail Movers is a USPS Full-Service Certified provider based in Salisbury, MD. We manage every aspect of your EDDM campaign — from route selection and EDDM-compliant design to printing, bundling, and USPS entry — serving businesses across Maryland, Delaware, and Virginia.
EDDM at a Glance
Program nameEvery Door Direct Mail® (EDDM®)
Administered byUSPS
Postage rate (2026)$0.260/piece (EDDM Retail flat)
List required?No — routes only
Mail classMarketing Mail (Flat)
Piece formatFlat-size only (min 6.125" × 11.5")
Max weight3.3 oz per piece
Delivery time3–10 business days
USPS rates effective July 12, 2026. Last verified August 27, 2026. Source: USPS Notice 123
EDDM Pricing: How Much Does Every Door Direct Mail Cost?
EDDM pricing starts at $0.260 per piece for USPS postage alone (EDDM Retail rate, effective July 2026). Total all-in cost including printing and preparation typically runs $0.35–$0.55 per piece. Use the estimator below to calculate your specific EDDM campaign cost based on routes, quantity, and piece size.
$0.260
USPS EDDM Postage/Piece
$0.08–$0.18
Printing Cost/Piece
$0.35–$0.55
Total All-In Cost/Piece
EDDM Campaign Cost Estimator
Postage based on USPS Notice 123, effective July 12, 2026
11020
200500800
1,200
Total Pieces
$312
USPS Postage
$231
Print + Prep
$543
Est. Total
Estimated cost per piece: $0.45
Estimates only. Actual costs vary by design complexity, paper stock, and route selection. Request a firm quote →
USPS rates effective July 12, 2026. Last verified August 27, 2026.
USPS EDDM Size & Weight Requirements
EDDM requires flat-size pieces only. Standard letter-size postcards (4" × 6", 6" × 9") do not qualify. All pieces must meet these USPS specifications or they will be rejected at the post office.
USPS EDDM Retail Requirements
| Specification | Requirement | Notes |
|---|---|---|
| Minimum length | 11.5" | Measured along the longest dimension |
| Minimum height | 6.125" | Measured along the shortest dimension |
| Maximum length | 15" | |
| Maximum height | 12" | |
| Maximum thickness | 0.75" | For flat-size pieces |
| Maximum weight | 3.3 oz | Per piece for EDDM Retail rate |
| Minimum quantity | 200 pieces per mailing | Up to 5,000 pieces per day per five-digit ZIP Code |
| Max routes per trip | 5,000 pieces | EDDM Retail; no max for EDDM BMEU |
Source: USPS DMM 243.5 / Publication 100 — EDDM Retail program requirements.
Popular EDDM Sizes & Postage
| Size | Type | Postage |
|---|---|---|
| 6.5" × 9" | Standard Flat | $0.260 |
| 6.5" × 11" | Jumbo Postcard | $0.260 |
| 8.5" × 11" | Letter-Size Flat | $0.260 |
| 8.5" × 14" | Legal Flat | $0.260 |
| 11" × 14" | Tabloid Flat | $0.260 |
| 11" × 17" | Broadsheet Flat | $0.260 |
USPS rates effective July 12, 2026. Last verified August 27, 2026.
Design tip: All EDDM pieces must include a "Postal Customer" address block and an EDDM indicia in the address area. Mail Movers provides templates for all standard sizes — just send us your artwork.
Which Businesses Benefit Most from EDDM?
EDDM works best when your ideal customer lives or works within a defined geographic area and you want to reach as many of them as possible at the lowest cost.
🍕
Restaurants & Food Service
Distribute menus, coupons, and grand opening announcements to every household within delivery radius. One of the highest-ROI uses of EDDM.
Example: 3 routes around a new Salisbury restaurant = ~1,200 households at ~$430 all-in.
🏠
Home Services (HVAC, Roofing, Landscaping)
Target specific subdivisions and neighborhoods where homeowners are most likely to need your services. Seasonal campaigns (spring/fall) work especially well.
Example: 5 routes in Easton subdivisions = ~2,000 households at ~$720 all-in.
🏡
Real Estate Agents
Market new listings, just-sold announcements, and open houses to every home in a neighborhood. Build name recognition in your farm area.
Example: 2 routes around a new listing = ~800 households at ~$290 all-in.
🏥
Healthcare (Dentists, Chiropractors, Urgent Care)
Attract new local patients by reaching every household within your practice's service radius. New mover campaigns pair well with EDDM.
Example: 8 routes around a new Ocean City practice = ~3,200 households at ~$1,150 all-in.
🛍️
Retail Stores & Boutiques
Announce sales, seasonal events, and grand openings to your entire local trade area. EDDM's large flat format stands out in the mailbox.
Example: 10 routes in Cambridge = ~4,000 households at ~$1,440 all-in.
🗳️
Political Campaigns & Nonprofits
Reach every voter in a precinct or every household in a fundraising area. EDDM is often the most cost-effective saturation tool for local campaigns.
Example: 15 routes in a Salisbury precinct = ~6,000 households at ~$2,160 all-in.
Example costs are estimates based on $0.260 USPS postage + printing + preparation. Actual costs vary by route, quantity, and design. Request a firm quote →
When EDDM Is (and Is Not) the Right Choice
EDDM is a powerful tool — but it is not the right fit for every campaign. Here is an honest breakdown to help you decide.
EDDM Works Well When…
- You serve a geographic area, not a specific demographicRestaurants, home services, gyms, and retailers who want to reach everyone in a neighborhood.
- You don't have a mailing listEDDM requires no list — you select carrier routes and mail to every address on them.
- You want the lowest possible postage rateEDDM Retail postage is $0.260/piece (EDDM Retail, July 2026), one of the most cost-effective formats for saturation mailings.
- Your piece is large and attention-grabbingEDDM requires flat-size pieces (min. 6.125" × 11.5"), which stand out in the mailbox.
- You're doing a local grand opening or seasonal pushTotal market saturation in a defined area is exactly what EDDM is designed for.
EDDM May Not Be the Best Fit When…
- You need to target a specific demographicEDDM delivers to every address — you cannot filter by age, income, homeownership, or other criteria. Use Targeted Mailing Lists instead.
- Your piece is smaller than 6.125" × 11.5"Standard postcards (4×6, 6×9) do not qualify for EDDM postage rates.
- You want to mail to a specific customer listIf you have an existing customer list or want to re-engage known contacts, a targeted mailing is more efficient.
- You need First-Class delivery speedEDDM is Marketing Mail class and does not guarantee delivery timing the way First-Class mail does.
- Your service area spans multiple disconnected regionsEDDM works best for contiguous geographic areas. Scattered service areas are better served by targeted lists.
Not sure which approach is right? Compare all services → or contact us — we'll help you choose.
EDDM vs. Targeted Mailing List: Full Comparison
Both are powerful direct mail strategies — the right choice depends on your goal, budget, and how precisely you need to target your audience.
| Factor | EDDM | Targeted Mailing List |
|---|---|---|
| How it targets | Every address on a carrier route | Specific individuals by demographic, behavior, or geography |
| USPS postage (2026) | $0.260/piece (EDDM Retail flat) | $0.395–$0.783 (Marketing Mail auto) / $0.82 (FCM letter) |
| Mailing list required? | No — USPS carrier route data | Yes — purchase or provide your own |
| Minimum quantity | 200 pieces per mailing (up to 5,000/day per ZIP) | 500 pieces (Marketing Mail) |
| Personalization | None — same piece to every address | Full variable data (name, custom offer, images) |
| Piece size | Flat-size only (min 6.125" × 11.5") | Any — postcards, letters, flats, booklets |
| Typical all-in cost/piece | $0.35–$0.55 | $0.65–$1.80 |
| Typical response rate | 0.5–2% (unselected audience) | 1–5% (targeted audience) |
| NCOA/CASS processing | Not applicable | Required for automation discounts |
| Informed Delivery eligible | No | Yes (with Full-Service IMb) |
| Best for | Local area saturation, grand openings, seasonal campaigns | Specific audience reach, B2B, nonprofits, financial services |
Postage rates: USPS Notice 123, effective July 12, 2026. Response rates: DMA Response Rate Report. Actual results vary. See full service comparison →
Current Rate: The current USPS EDDM Retail postage rate is $0.260 per piece for qualifying flats weighing up to 3.3 ounces, effective July 12, 2026. See full 2026 rate details →
EDDM Coverage Across the Delmarva Peninsula
Mail Movers serves businesses across Maryland, Delaware, and Virginia. We can run EDDM campaigns to any USPS carrier route on the Delmarva Peninsula. Below are approximate route counts and household estimates for major areas we serve.
| Area | ZIP Code(s) | Approx. Routes | Approx. Households |
|---|---|---|---|
| Salisbury, MD | 21801–21804 | ~120 routes | ~48,000 |
| Ocean City, MD | 21842–21843 | ~35 routes | ~14,000 |
| Easton, MD | 21601 | ~28 routes | ~11,000 |
| Cambridge, MD | 21613 | ~22 routes | ~9,000 |
| Rehoboth Beach, DE | 19971 | ~18 routes | ~7,200 |
| Dover, DE | 19901–19904 | ~85 routes | ~34,000 |
| Lewes/Milford, DE | 19958/19963 | ~40 routes | ~16,000 |
| Chincoteague, VA | 23336 | ~12 routes | ~4,800 |
Route and household counts are approximate and based on USPS carrier route data. Exact counts vary by ZIP code and are confirmed during route selection. Mail Movers can run EDDM campaigns to any USPS carrier route in the continental United States.
How Mail Movers Handles Your EDDM Campaign
EDDM has strict USPS preparation requirements. As a USPS Full-Service Certified provider, we manage every detail so your mailing is accepted and delivered without issues.
1
Route Selection & Analysis
We help you analyze carrier routes in your target area using USPS mapping tools and demographic overlays to select routes with the highest concentration of your ideal customers. We provide household counts and demographic summaries for each route.
2
EDDM-Compliant Design & Printing
We print your pieces on our in-house digital presses at the correct size, with the required EDDM indicia, 'Postal Customer' address block, and facing slip placement. We check every piece against USPS specs before printing.
3
Bundling & Facing Slips
USPS requires EDDM pieces to be bundled in groups of 50–100 with a facing slip on top of each bundle identifying the carrier route. We handle all bundling, rubber-banding, and facing slip preparation.
4
USPS Entry & Paperwork
We complete all required USPS paperwork (PS Form 3587), calculate postage, and deliver your mailing to the correct USPS Business Mail Entry Unit (BMEU) for your target routes. We provide you with a Certificate of Mailing.
5
Optional: MMScope Tracking
Add MMScope omnichannel tracking to your EDDM campaign to see mail delivery scans, website visits, phone calls, and social media activity tied to your mailing — so you can measure real ROI.
6
Campaign Reporting
After your campaign, we provide a mailing summary including routes mailed, total pieces, postage paid, and entry date. With MMScope, you also get a full digital engagement report.
EDDM for Delmarva Businesses by Location
Every community on the Delmarva Peninsula has unique carrier route characteristics. Here's how local businesses in each area use EDDM to reach their neighbors.
Salisbury, MD
As the regional hub with ~120 carrier routes and ~48,000 households (ZIPs 21801–21804), Salisbury offers dense route coverage ideal for restaurants, medical practices, and home service providers. Many businesses start with 5–10 routes around their location and expand based on response.
Popular routes: Downtown Salisbury, Fruitland corridor, Delmar border area, Route 50 commercial zone.
Ocean City, MD
With ~35 routes and ~14,000 households (ZIPs 21842–21843), Ocean City EDDM campaigns are popular for seasonal businesses, vacation rental companies, and restaurants targeting both year-round residents and seasonal homeowners. Route density increases significantly during summer months.
Popular routes: Bayside, midtown condos, West Ocean City commercial, Route 611 corridor.
Rehoboth Beach & Lewes, DE
The Delaware beach communities (~18 routes, ~7,200 households in ZIP 19971) are ideal for EDDM campaigns targeting affluent seasonal residents. Real estate agents, home improvement contractors, and upscale dining establishments see strong response rates in these areas.
Popular routes: Rehoboth residential, Lewes historic district, Henlopen Acres, coastal Route 1 corridor.
Berlin & Snow Hill, MD
These Worcester County communities offer cost-effective EDDM coverage for businesses serving the inland areas near Ocean City. With lower route density, campaigns here reach tight-knit communities where word-of-mouth amplifies the impact of a well-timed mail piece.
Popular routes: Berlin Main Street area, Route 113 corridor, Snow Hill residential.
EDDM by Industry: Who Benefits Most
EDDM works best for businesses that serve a defined geographic area. Here's how different industries on the Delmarva Peninsula use EDDM to grow.
Home Services
HVAC, plumbing, roofing, landscaping, and pest control companies use EDDM to blanket neighborhoods with seasonal offers. A spring HVAC tune-up postcard to 3,000 homes on routes near your service area typically costs $0.45–$0.55/piece all-in.
Typical campaign: 3–8 routes, 1,200–3,200 pieces
Restaurants & Food Service
Menus, grand opening announcements, and coupon mailers drive immediate foot traffic. Restaurants near Ocean City and Salisbury use EDDM to reach every household within a 3–5 mile radius — no mailing list needed.
Typical campaign: 5–15 routes, 2,000–6,000 pieces
Real Estate Agents
"Just Listed" and "Just Sold" postcards build neighborhood awareness. Agents farming specific areas on the Eastern Shore use EDDM to establish presence on every route in their target community without purchasing a mailing list.
Typical campaign: 2–5 routes, 800–2,000 pieces monthly
Healthcare & Dental
New patient acquisition mailers for dentists, chiropractors, urgent care, and veterinary clinics. EDDM reaches every household within driving distance of your practice — ideal for announcing new locations or accepting new patients.
Typical campaign: 8–20 routes, 3,200–8,000 pieces
Retail & Grand Openings
New store openings, seasonal sales, and event announcements benefit from EDDM's total market saturation. Reach every potential customer within your trade area at the lowest possible per-piece cost.
Typical campaign: 10–30 routes, 4,000–12,000 pieces
Political & Nonprofit
Reach every voter or household in a precinct, district, or community. EDDM is ideal for candidate introductions, ballot measure awareness, and nonprofit fundraising appeals targeting entire neighborhoods.
Typical campaign: 20–100+ routes, 8,000–40,000+ pieces
Frequently Asked Questions About EDDM
Every Door Direct Mail (EDDM) is a USPS program that lets businesses send promotional mailings to every address on a specific mail carrier route — no mailing list required. Instead of addressing each piece to a named recipient, you send it to 'Postal Customer' at every active delivery point on your chosen routes. EDDM offers some of the lowest postage rates available — $0.260 per piece (EDDM Retail, USPS Notice 123, effective July 2026) — making it one of the most affordable ways for local Maryland and Delmarva businesses to achieve total geographic market saturation.
The USPS EDDM Retail postage rate is $0.260 per piece as of July 2026 (USPS Notice 123). This rate applies to flat-size pieces weighing up to 3.3 oz. In addition to postage, you'll have printing costs (typically $0.08–$0.18 per piece for standard flat sizes at volume) and preparation/handling fees. A typical all-in EDDM campaign runs $0.35–$0.55 per piece including postage, printing, and Mail Movers' preparation services. Contact us at 410-749-1885 for a custom quote based on your specific routes and quantity.
EDDM requires flat-size pieces. The minimum size is 6.125" × 11.5" and the maximum is 12" × 15". Maximum weight is 3.3 oz per piece. Standard letter-size postcards (4" × 6", 6" × 9") do NOT qualify for EDDM postage rates — they must be mailed at regular Marketing Mail or First-Class rates. Popular EDDM sizes include 6.5" × 9", 8.5" × 11", and 11" × 14".
You can select routes using the USPS EDDM Online Mapping Tool at eddm.usps.com, which shows carrier routes on a map with household counts and demographic summaries. Mail Movers can also help you select routes based on your target area and business goals. Each route must be mailed in full — you cannot select individual addresses within a route. Routes typically cover 200–800 delivery points depending on the area.
No. When you work with Mail Movers, you use our mailing permit — no separate permit required. We handle all USPS paperwork, bundling, facing slips, and entry. If you choose to self-prepare EDDM Retail mailings, you can pay postage at the post office window without a permit, but the preparation requirements (bundling, facing slips, route documentation) are strict. We recommend letting us handle it to avoid USPS rejection.
EDDM Retail is the standard option where you drop off your mailing at a local post office. It's limited to 5,000 pieces per day per ZIP code. EDDM BMEU (Business Mail Entry Unit) is for larger mailings — you drop off at a USPS Business Mail Entry facility and can mail to multiple ZIP codes simultaneously with no daily piece limit. Mail Movers uses BMEU entry for larger campaigns to ensure faster, more reliable delivery across the Delmarva region.
EDDM is processed as Marketing Mail, which typically delivers within 3–10 business days after USPS acceptance. Delivery is not guaranteed on a specific date. For time-sensitive campaigns (grand openings, sales events), we recommend dropping off at USPS at least 10–14 business days before your target in-home date. Mail Movers can add MMScope mail tracking to your campaign so you can see when pieces are scanned for delivery.
No — EDDM delivers to every address on a carrier route regardless of age, income, homeownership status, or any other demographic. If you need to reach a specific audience (e.g., homeowners over 55, households with income over $75K, businesses in a specific SIC code), you need a targeted mailing list instead of EDDM. Mail Movers offers both services and can help you decide which approach — or combination of both — is right for your campaign.
EDDM works best for businesses that serve a specific geographic area and want to reach as many households as possible at the lowest cost. Top candidates include restaurants and pizzerias distributing menus and coupons, home service providers (HVAC, landscaping, plumbing, roofing) targeting specific neighborhoods, real estate agents marketing new listings, retail stores announcing grand openings or sales, political campaigns reaching every voter in a precinct, and healthcare practices (dentists, chiropractors, urgent care) attracting new local patients.
Yes — EDDM delivers to both residential and business addresses on a carrier route by default. If you want to exclude businesses and reach only residential addresses, you can request a residential-only sort, though this is not always available for every route. Ask your Mail Movers representative about route-level residential/business breakdowns for your target area.
EDDM Retail requires at least 200 pieces per mailing, up to 5,000 pieces per day per five-digit ZIP Code. There is no maximum for EDDM BMEU mailings. Routes range from approximately 200 to 800 delivery points depending on the area. Most small businesses start with 2–5 routes (500–3,000 pieces) to test response before scaling up.
EDDM and digital ads serve different purposes. EDDM guarantees physical delivery to every address in a defined area — 100% reach within your target geography, no algorithm, no ad blindness. Digital ads offer targeting flexibility and real-time tracking but compete for attention in a crowded feed. Studies show direct mail has a 4.4% average response rate vs. 0.12% for email. Many Delmarva businesses use EDDM for broad awareness and digital retargeting (via MMScope) to follow up with households that visited their website after receiving the mail piece.
Customer Feedback
Feedback from a Mail Movers customer, published with permission.
“Very professional and courteous. Shawn quickly responds to our request.”
Related Services & Resources
Direct Mail Services
Full-service campaign management from list to delivery.
Targeted Mailing Lists
Reach specific demographics with purchased B2C or B2B lists.
Digital Printing
EDDM-compliant flat printing in all standard sizes.
Presort & Postage Savings
Save on postage for targeted list mailings.
MMScope Tracking
Track mail delivery, calls, and digital engagement.
Compare All Services
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EDDM vs. Targeted Lists Guide
In-depth guide to choosing the right strategy.
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EDDM for Real Estate Agents
Neighborhood farming with EDDM on the Delmarva Peninsula.
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