Every Door Direct Mail (EDDM) Services in Maryland & Delmarva
Every Door Direct Mail (EDDM) is a USPS program that lets you deliver marketing mail to every household and business on specific carrier routes — without purchasing a mailing list. Mail Movers in Salisbury, MD handles complete EDDM campaigns from design through USPS entry at just $0.247 per piece (2026 EDDM Retail rate, effective July 14, 2024). This rate is scheduled to increase to $0.26 per piece on July 12, 2026 under USPS Notice 123.
How EDDM Works
You select the carrier routes you want to saturate using the USPS EDDM mapping tool, choose your mail piece format, and we handle the rest — printing, bundling by route, completing USPS paperwork, and delivering to the post office. Every residential and/or business address on your selected routes receives your piece.
EDDM Postage Rates (2026)
- EDDM Retail: $0.247 per piece (flat-size mail, 6.125" × 11.5" minimum)
- No mailing list cost — you pay only postage and printing
- No permit required — EDDM Retail uses simplified addressing
- Minimum 200 pieces per route, maximum 5,000 per day per ZIP
EDDM Size & Weight Requirements
- Minimum size: 6.125" × 11.5" (must qualify as a USPS flat)
- Maximum size: 12" × 15"
- Maximum weight: 3.3 oz
- Common formats: 6.5×9, 8.5×11, 9×12, 6.25×11.5 postcards and self-mailers
Who Uses EDDM?
- Restaurants — menu mailers, grand openings, seasonal promotions
- Real estate agents — just-listed/just-sold postcards, open house invitations
- Home service companies — HVAC, plumbing, lawn care, roofing
- Retail stores — sale announcements, new store openings
- Healthcare providers — new patient acquisition, wellness campaigns
- Nonprofits — community outreach, event announcements
EDDM vs. Targeted Mailing Lists
EDDM is ideal when you want total geographic saturation at the lowest cost. Targeted mailing lists are better when you need to reach a specific demographic (e.g., homeowners age 35-55 with income $75K+). Many campaigns benefit from combining both strategies.
Delmarva EDDM Coverage
Mail Movers serves EDDM campaigns across the entire Delmarva Peninsula including Salisbury, Ocean City, Easton, Cambridge, Berlin, Rehoboth Beach, Georgetown, and all surrounding communities in Maryland, Delaware, and Virginia's Eastern Shore.
EDDM FAQ
- How long does an EDDM campaign take?
- Typical turnaround is 5-7 business days from approved artwork to USPS entry.
- Can I target only residential or only business addresses?
- Yes — EDDM allows you to select residential only, business only, or both on each route.
- What's the minimum quantity?
- 200 pieces per carrier route, with a maximum of 5,000 pieces per ZIP code per day.
- Do I need a USPS permit?
- No — EDDM Retail does not require a mailing permit. You pay postage at the post office.
Get a Free EDDM Quote | What Is EDDM? | EDDM vs. Targeted Lists Comparison | Targeted Mailing Lists | Postcard Printing | Blog: EDDM vs. Targeted Lists