Ask us anything ✦
Mail Movers - we value your mail
Salisbury, MD · Serving All of Delmarva

Every Door Direct Mail (EDDM) Services in Maryland

Reach every household on your target carrier routes — no mailing list required. USPS EDDM Retail postage is $0.247 per piece (Notice 123, April 2026). Mail Movers handles route selection, printing, bundling, and USPS entry from our Salisbury, MD facility.

$0.247
USPS Postage/Piece
EDDM Retail, Apr 2026
200+
Min. Pieces/Route
Must mail full route
3–10
Business Days Delivery
Marketing Mail class
100%
Geographic Coverage
Every address on route

What Is Every Door Direct Mail (EDDM)?

EDDM is a USPS program that allows businesses to send promotional mailings to every address on a specific mail carrier route without purchasing a mailing list. Instead of addressing each piece to a named recipient, you send it to "Postal Customer" at every active delivery point on your chosen routes.

This eliminates the cost and complexity of list acquisition, dramatically simplifies the mailing process, and makes EDDM one of the most affordable ways for local businesses to achieve total geographic market saturation.

Mail Movers is a USPS Full-Service Certified provider based in Salisbury, MD. We manage every aspect of your EDDM campaign — from route selection and EDDM-compliant design to printing, bundling, and USPS entry — serving businesses across Maryland, Delaware, and Virginia.

EDDM at a Glance

Program nameEvery Door Direct Mail® (EDDM®)
Administered byUSPS
Postage rate (2026)$0.247/piece (EDDM Retail flat)
List required?No — routes only
Mail classMarketing Mail (Flat)
Piece formatFlat-size only (min 6.125" × 11.5")
Max weight3.3 oz per piece
Delivery time3–10 business days

Source: USPS Notice 123, effective April 26, 2026 · pe.usps.com

Estimate Your EDDM Campaign Cost

Adjust the sliders to estimate postage, printing, and preparation costs for your campaign. All postage figures reflect USPS Notice 123, effective April 26, 2026.

EDDM Campaign Cost Estimator

Postage based on USPS Notice 123, effective April 26, 2026

11020
200500800
1,200
Total Pieces
$296
USPS Postage
$231
Print + Prep
$527
Est. Total
Estimated cost per piece: $0.44

Estimates only. Actual costs vary by design complexity, paper stock, and route selection. Request a firm quote →

USPS EDDM Size & Weight Requirements

EDDM requires flat-size pieces only. Standard letter-size postcards (4" × 6", 6" × 9") do not qualify. All pieces must meet these USPS specifications or they will be rejected at the post office.

USPS EDDM Retail Requirements

SpecificationRequirementNotes
Minimum length11.5"Measured along the longest dimension
Minimum height6.125"Measured along the shortest dimension
Maximum length15"
Maximum height12"
Maximum thickness0.75"For flat-size pieces
Maximum weight3.3 ozPer piece for EDDM Retail rate
Minimum quantity200 piecesPer carrier route (must mail to full route)
Max routes per trip5,000 piecesEDDM Retail; no max for EDDM BMEU

Source: USPS DMM 243.5 / Publication 100 — EDDM Retail program requirements.

Popular EDDM Sizes & Postage

SizeTypePostage
6.5" × 9"Standard Flat$0.247
6.5" × 11"Jumbo Postcard$0.247
8.5" × 11"Letter-Size Flat$0.247
8.5" × 14"Legal Flat$0.247
11" × 14"Tabloid Flat$0.247
11" × 17"Broadsheet Flat$0.247

Design tip: All EDDM pieces must include a "Postal Customer" address block and an EDDM indicia in the address area. Mail Movers provides templates for all standard sizes — just send us your artwork.

Which Businesses Benefit Most from EDDM?

EDDM works best when your ideal customer lives or works within a defined geographic area and you want to reach as many of them as possible at the lowest cost.

🍕

Restaurants & Food Service

Distribute menus, coupons, and grand opening announcements to every household within delivery radius. One of the highest-ROI uses of EDDM.

Example: 3 routes around a new Salisbury restaurant = ~1,200 households at ~$430 all-in.

🏠

Home Services (HVAC, Roofing, Landscaping)

Target specific subdivisions and neighborhoods where homeowners are most likely to need your services. Seasonal campaigns (spring/fall) work especially well.

Example: 5 routes in Easton subdivisions = ~2,000 households at ~$720 all-in.

🏡

Real Estate Agents

Market new listings, just-sold announcements, and open houses to every home in a neighborhood. Build name recognition in your farm area.

Example: 2 routes around a new listing = ~800 households at ~$290 all-in.

🏥

Healthcare (Dentists, Chiropractors, Urgent Care)

Attract new local patients by reaching every household within your practice's service radius. New mover campaigns pair well with EDDM.

Example: 8 routes around a new Ocean City practice = ~3,200 households at ~$1,150 all-in.

🛍️

Retail Stores & Boutiques

Announce sales, seasonal events, and grand openings to your entire local trade area. EDDM's large flat format stands out in the mailbox.

Example: 10 routes in Cambridge = ~4,000 households at ~$1,440 all-in.

🗳️

Political Campaigns & Nonprofits

Reach every voter in a precinct or every household in a fundraising area. EDDM is often the most cost-effective saturation tool for local campaigns.

Example: 15 routes in a Salisbury precinct = ~6,000 households at ~$2,160 all-in.

Example costs are estimates based on $0.247 USPS postage + printing + preparation. Actual costs vary by route, quantity, and design. Request a firm quote →

When EDDM Is (and Is Not) the Right Choice

EDDM is a powerful tool — but it is not the right fit for every campaign. Here is an honest breakdown to help you decide.

EDDM Works Well When…

  • You serve a geographic area, not a specific demographic
    Restaurants, home services, gyms, and retailers who want to reach everyone in a neighborhood.
  • You don't have a mailing list
    EDDM requires no list — you select carrier routes and mail to every address on them.
  • You want the lowest possible postage rate
    EDDM Retail postage is $0.247/piece (EDDM Retail, April 2026), one of the most cost-effective formats for saturation mailings.
  • Your piece is large and attention-grabbing
    EDDM requires flat-size pieces (min. 6.125" × 11.5"), which stand out in the mailbox.
  • You're doing a local grand opening or seasonal push
    Total market saturation in a defined area is exactly what EDDM is designed for.

EDDM May Not Be the Best Fit When…

  • You need to target a specific demographic
    EDDM delivers to every address — you cannot filter by age, income, homeownership, or other criteria. Use Targeted Mailing Lists instead.
  • Your piece is smaller than 6.125" × 11.5"
    Standard postcards (4×6, 6×9) do not qualify for EDDM postage rates.
  • You want to mail to a specific customer list
    If you have an existing customer list or want to re-engage known contacts, a targeted mailing is more efficient.
  • You need First-Class delivery speed
    EDDM is Marketing Mail class and does not guarantee delivery timing the way First-Class mail does.
  • Your service area spans multiple disconnected regions
    EDDM works best for contiguous geographic areas. Scattered service areas are better served by targeted lists.

Not sure which approach is right? Compare all services → or contact us — we'll help you choose.

EDDM vs. Targeted Mailing List: Full Comparison

Both are powerful direct mail strategies — the right choice depends on your goal, budget, and how precisely you need to target your audience.

FactorEDDMTargeted Mailing List
How it targetsEvery address on a carrier routeSpecific individuals by demographic, behavior, or geography
USPS postage (2026)$0.247/piece (EDDM Retail flat)$0.372–$0.770 (Marketing Mail auto) / $0.78 (FCM letter)
Mailing list required?No — USPS carrier route dataYes — purchase or provide your own
Minimum quantity200 pieces (1 full route)500 pieces (Marketing Mail)
PersonalizationNone — same piece to every addressFull variable data (name, custom offer, images)
Piece sizeFlat-size only (min 6.125" × 11.5")Any — postcards, letters, flats, booklets
Typical all-in cost/piece$0.35–$0.55$0.65–$1.80
Typical response rate0.5–2% (unselected audience)1–5% (targeted audience)
NCOA/CASS processingNot applicableRequired for automation discounts
Informed Delivery eligibleNoYes (with Full-Service IMb)
Best forLocal area saturation, grand openings, seasonal campaignsSpecific audience reach, B2B, nonprofits, financial services

Postage rates: USPS Notice 123, effective April 26, 2026. Response rates: DMA Response Rate Report. Actual results vary. See full service comparison →

Rate Update Notice: USPS has proposed a rate increase effective July 13, 2026. The proposed EDDM Retail rate is $0.272/piece — pending final USPS approval. Current rate of $0.247/piece applies to all mailings entered before the effective date. USPS Postal Explorer →

EDDM Coverage Across the Delmarva Peninsula

Mail Movers serves businesses across Maryland, Delaware, and Virginia. We can run EDDM campaigns to any USPS carrier route on the Delmarva Peninsula. Below are approximate route counts and household estimates for major areas we serve.

AreaZIP Code(s)Approx. RoutesApprox. Households
Salisbury, MD21801–21804~120 routes~48,000
Ocean City, MD21842–21843~35 routes~14,000
Easton, MD21601~28 routes~11,000
Cambridge, MD21613~22 routes~9,000
Rehoboth Beach, DE19971~18 routes~7,200
Dover, DE19901–19904~85 routes~34,000
Lewes/Milford, DE19958/19963~40 routes~16,000
Chincoteague, VA23336~12 routes~4,800

Route and household counts are approximate and based on USPS carrier route data. Exact counts vary by ZIP code and are confirmed during route selection. Mail Movers can run EDDM campaigns to any USPS carrier route in the continental United States.

How Mail Movers Handles Your EDDM Campaign

EDDM has strict USPS preparation requirements. As a USPS Full-Service Certified provider, we manage every detail so your mailing is accepted and delivered without issues.

1

Route Selection & Analysis

We help you analyze carrier routes in your target area using USPS mapping tools and demographic overlays to select routes with the highest concentration of your ideal customers. We provide household counts and demographic summaries for each route.

2

EDDM-Compliant Design & Printing

We print your pieces on our in-house digital presses at the correct size, with the required EDDM indicia, 'Postal Customer' address block, and facing slip placement. We check every piece against USPS specs before printing.

3

Bundling & Facing Slips

USPS requires EDDM pieces to be bundled in groups of 50–100 with a facing slip on top of each bundle identifying the carrier route. We handle all bundling, rubber-banding, and facing slip preparation.

4

USPS Entry & Paperwork

We complete all required USPS paperwork (PS Form 3587), calculate postage, and deliver your mailing to the correct USPS Business Mail Entry Unit (BMEU) for your target routes. We provide you with a Certificate of Mailing.

5

Optional: MMScope Tracking

Add MMScope omnichannel tracking to your EDDM campaign to see mail delivery scans, website visits, phone calls, and social media activity tied to your mailing — so you can measure real ROI.

6

Campaign Reporting

After your campaign, we provide a mailing summary including routes mailed, total pieces, postage paid, and entry date. With MMScope, you also get a full digital engagement report.

Frequently Asked Questions About EDDM

Every Door Direct Mail (EDDM) is a USPS program that lets businesses send promotional mailings to every address on a specific mail carrier route — no mailing list required. Instead of addressing each piece to a named recipient, you send it to 'Postal Customer' at every active delivery point on your chosen routes. EDDM offers some of the lowest postage rates available — $0.247 per piece (EDDM Retail, USPS Notice 123, effective April 2026) — making it one of the most affordable ways for local Maryland and Delmarva businesses to achieve total geographic market saturation.

The USPS EDDM Retail postage rate is $0.247 per piece as of April 2026 (USPS Notice 123). This rate applies to flat-size pieces weighing up to 3.3 oz. In addition to postage, you'll have printing costs (typically $0.08–$0.18 per piece for standard flat sizes at volume) and preparation/handling fees. A typical all-in EDDM campaign runs $0.35–$0.55 per piece including postage, printing, and Mail Movers' preparation services. Contact us at 410-749-1885 for a custom quote based on your specific routes and quantity.

EDDM requires flat-size pieces. The minimum size is 6.125" × 11.5" and the maximum is 12" × 15". Maximum weight is 3.3 oz per piece. Standard letter-size postcards (4" × 6", 6" × 9") do NOT qualify for EDDM postage rates — they must be mailed at regular Marketing Mail or First-Class rates. Popular EDDM sizes include 6.5" × 9", 8.5" × 11", and 11" × 14".

You can select routes using the USPS EDDM Online Mapping Tool at eddm.usps.com, which shows carrier routes on a map with household counts and demographic summaries. Mail Movers can also help you select routes based on your target area and business goals. Each route must be mailed in full — you cannot select individual addresses within a route. Routes typically cover 200–800 delivery points depending on the area.

No. When you work with Mail Movers, you use our mailing permit — no separate permit required. We handle all USPS paperwork, bundling, facing slips, and entry. If you choose to self-prepare EDDM Retail mailings, you can pay postage at the post office window without a permit, but the preparation requirements (bundling, facing slips, route documentation) are strict. We recommend letting us handle it to avoid USPS rejection.

EDDM Retail is the standard option where you drop off your mailing at a local post office. It's limited to 5,000 pieces per day per ZIP code. EDDM BMEU (Business Mail Entry Unit) is for larger mailings — you drop off at a USPS Business Mail Entry facility and can mail to multiple ZIP codes simultaneously with no daily piece limit. Mail Movers uses BMEU entry for larger campaigns to ensure faster, more reliable delivery across the Delmarva region.

EDDM is processed as Marketing Mail, which typically delivers within 3–10 business days after USPS acceptance. Delivery is not guaranteed on a specific date. For time-sensitive campaigns (grand openings, sales events), we recommend dropping off at USPS at least 10–14 business days before your target in-home date. Mail Movers can add MMScope mail tracking to your campaign so you can see when pieces are scanned for delivery.

No — EDDM delivers to every address on a carrier route regardless of age, income, homeownership status, or any other demographic. If you need to reach a specific audience (e.g., homeowners over 55, households with income over $75K, businesses in a specific SIC code), you need a targeted mailing list instead of EDDM. Mail Movers offers both services and can help you decide which approach — or combination of both — is right for your campaign.

EDDM works best for businesses that serve a specific geographic area and want to reach as many households as possible at the lowest cost. Top candidates include restaurants and pizzerias distributing menus and coupons, home service providers (HVAC, landscaping, plumbing, roofing) targeting specific neighborhoods, real estate agents marketing new listings, retail stores announcing grand openings or sales, political campaigns reaching every voter in a precinct, and healthcare practices (dentists, chiropractors, urgent care) attracting new local patients.

Yes — EDDM delivers to both residential and business addresses on a carrier route by default. If you want to exclude businesses and reach only residential addresses, you can request a residential-only sort, though this is not always available for every route. Ask your Mail Movers representative about route-level residential/business breakdowns for your target area.

You must mail to at least one full carrier route. Routes range from approximately 200 to 800 delivery points depending on the area. There is no maximum for EDDM BMEU mailings. For EDDM Retail (post office drop-off), the limit is 5,000 pieces per day per ZIP code. Most small businesses start with 2–5 routes (500–3,000 pieces) to test response before scaling up.

EDDM and digital ads serve different purposes. EDDM guarantees physical delivery to every address in a defined area — 100% reach within your target geography, no algorithm, no ad blindness. Digital ads offer targeting flexibility and real-time tracking but compete for attention in a crowded feed. Studies show direct mail has a 4.4% average response rate vs. 0.12% for email. Many Delmarva businesses use EDDM for broad awareness and digital retargeting (via MMScope) to follow up with households that visited their website after receiving the mail piece.

Related Services & Resources

Direct Mail Services

Full-service campaign management from list to delivery.

Targeted Mailing Lists

Reach specific demographics with purchased B2C or B2B lists.

Digital Printing

EDDM-compliant flat printing in all standard sizes.

Presort & Postage Savings

Save on postage for targeted list mailings.

MMScope Tracking

Track mail delivery, calls, and digital engagement.

Compare All Services

EDDM vs. targeted vs. house list — side-by-side.

EDDM vs. Targeted Lists Guide

In-depth guide to choosing the right strategy.

EDDM for Restaurants

How Delmarva restaurants use EDDM to reach new customers.

EDDM for Real Estate Agents

Neighborhood farming with EDDM on the Delmarva Peninsula.

Get a Free Quote

Route analysis and custom pricing in 24 hours.

Ready to Reach Every Household in Your Market?

Stop letting potential customers slip through the cracks. Use EDDM to ensure your message reaches every home and business in your service area — at $0.247 per piece (EDDM Retail, April 2026). Our Salisbury-based team handles every detail.