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Every Door Direct Mail (EDDM) — USPS EDDM Pricing, Routes & Services
Reach eligible delivery points on selected carrier routes without purchasing a mailing list. Mail Movers reviews USPS program conditions, route selection, printing, bundling, and entry before providing a campaign quote from our Salisbury, MD facility.
USPS review
Postage & Eligibility
Conditions confirmed per mailing
Route-based
Quantity Requirements
Confirmed with USPS conditions
Variable
USPS Delivery Timing
No in-home date guarantee
Selected routes
Geographic Coverage
Eligible delivery points
What Is Every Door Direct Mail (EDDM)?
EDDM is a USPS program that allows businesses to send promotional mailings to eligible delivery points on selected mail carrier routes without purchasing a mailing list. Instead of addressing each piece to a named recipient, you send it to "Postal Customer" at eligible delivery points on your chosen routes.
This eliminates the need to purchase a mailing list and can simplify a route-based campaign. USPS eligibility and postage depend on applicable conditions, so Mail Movers reviews the mailing before quoting geographic saturation.
Mail Movers is a USPS Full-Service Certified provider based in Salisbury, MD. We manage every aspect of your EDDM campaign — from route selection and EDDM-compliant design to printing, bundling, and USPS entry — serving businesses across Maryland, Delaware, and Virginia.
EDDM at a Glance
Program nameEvery Door Direct Mail® (EDDM®)
Administered byUSPS
Postage & eligibilityUSPS review required
List required?No purchased list — routes selected
Mail classMarketing Mail, subject to USPS conditions
Piece formatUSPS physical and program requirements apply
Size & weightReviewed with all other USPS conditions
Delivery timingVariable; no in-home date guarantee
USPS Notice 123 figures effective October 4, 2026. These Notice 123 figures are current for the USPS time-limited price period; confirm the then-effective USPS price list and mailing eligibility for any quote or mailing dated on or after January 18, 2027. Source: USPS Notice 123
EDDM Pricing: How Much Does Every Door Direct Mail Cost?
USPS eligibility, postage, printing, and preparation are reviewed together after the applicable route, mailpiece, entry, and production details are known. Use the form below to submit your route, quantity, and piece-size preferences for a custom quote review.
USPS Review
Eligibility & Postage
Production Review
Printing & Preparation
Custom Quote
Campaign Total
EDDM Campaign Cost Estimator
Select campaign details for a USPS eligibility and quote review
11020
200500800
Request a Route & Production Review
Your selections — 3 routes, approximately 400 delivery points per route, and a 8.5" × 11" mailpiece — are ready for review.
USPS eligibility and postage depend on applicable program requirements, mailpiece characteristics, preparation, and entry; size alone does not establish eligibility or price. Printing and preparation are reviewed with the route plan before a quote is issued.
Request a firm quote →USPS Notice 123 figures effective October 4, 2026. These Notice 123 figures are current for the USPS time-limited price period; confirm the then-effective USPS price list and mailing eligibility for any quote or mailing dated on or after January 18, 2027.
USPS EDDM Size & Weight Requirements
EDDM mailpieces are reviewed against applicable USPS flat-size, weight, preparation, entry, and other program requirements. Dimensions alone do not establish eligibility or postage; Mail Movers confirms the full set of conditions before production.
USPS EDDM Retail Requirements
| Specification | Requirement | Notes |
|---|---|---|
| Minimum length | 11.5" | Measured along the longest dimension |
| Minimum height | 6.125" | Measured along the shortest dimension |
| Maximum length | 15" | |
| Maximum height | 12" | |
| Maximum thickness | 0.75" | For flat-size pieces |
| Maximum weight | 3.3 oz | Per piece for EDDM Retail rate |
| Minimum quantity | 200 pieces per mailing | Up to 5,000 pieces per day per five-digit ZIP Code |
| Max routes per trip | 5,000 pieces | EDDM Retail; no max for EDDM BMEU |
Source: USPS DMM 243.5 / Publication 100 — EDDM Retail program requirements.
Popular EDDM Sizes & USPS Review
| Size | Type | USPS Review |
|---|---|---|
| 6.5" × 9" | Standard Flat | USPS review required |
| 6.5" × 11" | Jumbo Postcard | USPS review required |
| 8.5" × 11" | Letter-Size Flat | USPS review required |
| 8.5" × 14" | Legal Flat | USPS review required |
| 11" × 14" | Tabloid Flat | USPS review required |
| 11" × 17" | Broadsheet Flat | USPS review required |
USPS Notice 123 figures effective October 4, 2026. These Notice 123 figures are current for the USPS time-limited price period; confirm the then-effective USPS price list and mailing eligibility for any quote or mailing dated on or after January 18, 2027.
Design tip: EDDM artwork must meet the applicable USPS addressing, indicia, and preparation requirements. Mail Movers can review common-size templates with your artwork before production.
Which Businesses Benefit Most from EDDM?
EDDM can fit when your ideal customer lives or works within a defined geographic area and route-based saturation supports your campaign goals; USPS eligibility and pricing are confirmed before quoting.
🍕
Restaurants & Food Service
Distribute menus, coupons, and grand opening announcements to eligible delivery points on selected routes within your service area. EDDM can support route-based restaurant outreach.
Example: 3 routes around a new Salisbury restaurant — request a route and production review.
🏠
Home Services (HVAC, Roofing, Landscaping)
Target specific subdivisions and neighborhoods where homeowners are most likely to need your services. Seasonal campaigns (spring/fall) work especially well.
Example: 5 routes in Easton subdivisions — request a route and production review.
🏡
Real Estate Agents
Market new listings, just-sold announcements, and open houses to eligible delivery points on selected neighborhood routes. Build name recognition in your farm area.
Example: 2 routes around a new listing — request a route and production review.
🏥
Healthcare (Dentists, Chiropractors, Urgent Care)
Attract new local patients by reaching eligible delivery points on selected routes within your practice's service area. New mover campaigns can pair with EDDM.
Example: 8 routes around a new Ocean City practice — request a route and production review.
🛍️
Retail Stores & Boutiques
Announce sales, seasonal events, and grand openings to your entire local trade area. EDDM's large flat format stands out in the mailbox.
Example: 10 routes in Cambridge — request a route and production review.
🗳️
Political Campaigns & Nonprofits
Reach delivery points across selected routes in a precinct or fundraising area. EDDM can support route-based saturation when USPS conditions are met.
Example: 15 routes in a Salisbury precinct — request a route and production review.
USPS eligibility, postage, printing, and preparation vary with the applicable route, mailpiece, entry, and production conditions. Request a firm quote →
When EDDM Is (and Is Not) the Right Choice
EDDM is a powerful tool — but it is not the right fit for every campaign. Here is an honest breakdown to help you decide.
EDDM Works Well When…
- You serve a geographic area, not a specific demographicRestaurants, home services, gyms, and retailers who want to reach everyone in a neighborhood.
- You don't have a mailing listEDDM uses selected carrier routes rather than a purchased list, with USPS determining eligible delivery points.
- You want route-based saturation without a purchased listUSPS determines EDDM eligibility and postage under applicable program conditions; Mail Movers reviews the campaign before quoting.
- Your piece is large and attention-grabbingEDDM requires flat-size pieces (min. 6.125" × 11.5"), which stand out in the mailbox.
- You're doing a local grand opening or seasonal pushTotal market saturation in a defined area is exactly what EDDM is designed for.
EDDM May Not Be the Best Fit When…
- You need to target a specific demographicEDDM is route-based and does not provide individual demographic filtering. Use Targeted Mailing Lists instead.
- Your mailpiece does not meet the applicable USPS EDDM requirementsEDDM eligibility depends on the complete USPS program conditions, not size alone; we can review a proposed format before production.
- You want to mail to a specific customer listIf you have an existing customer list or want to re-engage known contacts, a targeted mailing is more efficient.
- You need First-Class delivery speedEDDM is Marketing Mail class and does not guarantee delivery timing the way First-Class mail does.
- Your service area spans multiple disconnected regionsEDDM works best for contiguous geographic areas. Scattered service areas are better served by targeted lists.
Not sure which approach is right? Compare all services → or contact us — we'll help you choose.
EDDM vs. Targeted Mailing List: Full Comparison
Both are powerful direct mail strategies — the right choice depends on your goal, budget, and how precisely you need to target your audience.
| Factor | EDDM | Targeted Mailing List |
|---|---|---|
| How it targets | Eligible delivery points on selected routes | Specific individuals by demographic, behavior, or geography |
| USPS postage | Quoted after USPS eligibility, mailpiece, preparation, and entry review | Quoted after USPS product, shape, weight, sort, and entry review |
| Mailing list required? | No purchased list — selected routes | A list is generally used; source and pricing are quoted |
| Quantity requirements | USPS program and route conditions apply | USPS product and entry conditions apply |
| Personalization | Route-based, non-personalized format | Variable-data options may be available |
| Piece format | USPS EDDM physical and program conditions apply | Format depends on the selected USPS product |
| Campaign cost | Custom quote after route and production review | Custom quote after list and production review |
| Response measurement | Define the audience, response action, and observation window | Define the audience, response action, and observation window |
| NCOA/CASS processing | Confirmed with the applicable USPS program | Confirmed with the selected USPS product and entry method |
| Informed Delivery | Confirm campaign eligibility with USPS | May be available when campaign and Full-Service conditions are met |
| Best for | Local area saturation, grand openings, seasonal campaigns | Specific audience reach, B2B, nonprofits, financial services |
USPS program requirements, postage, and optional features are confirmed for the specific campaign. Results and delivery timing vary. See full service comparison →
Historical reference: The July 2026 USPS Notice 123 EDDM information is historical, not a current quote. Confirm the then-effective USPS price list and all applicable eligibility conditions before mailing. See the historical 2026 rate resource →
EDDM Coverage Across the Delmarva Peninsula
Mail Movers serves businesses across Maryland, Delaware, and Virginia. EDDM availability on Delmarva routes is subject to applicable USPS program and entry conditions. Below are approximate route counts and household estimates for major areas we serve.
| Area | ZIP Code(s) | Approx. Routes | Approx. Households |
|---|---|---|---|
| Salisbury, MD | 21801–21804 | ~120 routes | ~48,000 |
| Ocean City, MD | 21842–21843 | ~35 routes | ~14,000 |
| Easton, MD | 21601 | ~28 routes | ~11,000 |
| Cambridge, MD | 21613 | ~22 routes | ~9,000 |
| Rehoboth Beach, DE | 19971 | ~18 routes | ~7,200 |
| Dover, DE | 19901–19904 | ~85 routes | ~34,000 |
| Lewes/Milford, DE | 19958/19963 | ~40 routes | ~16,000 |
| Chincoteague, VA | 23336 | ~12 routes | ~4,800 |
Route and household counts are approximate and based on USPS carrier route data. Exact counts vary by ZIP code and are confirmed during route selection. Availability beyond the listed areas is reviewed against applicable USPS program and entry conditions.
How Mail Movers Handles Your EDDM Campaign
EDDM has USPS preparation requirements. Mail Movers reviews the applicable requirements, entry process, and any Full-Service-related options for each mailing; acceptance and delivery remain subject to USPS conditions.
1
Route Selection & Analysis
We help you analyze carrier routes in your target area using USPS mapping tools and demographic overlays to identify routes that align with your campaign goals. We provide available household counts and demographic summaries for each route.
2
EDDM-Compliant Design & Printing
We print your pieces on our in-house digital presses at the correct size, with the required EDDM indicia, 'Postal Customer' address block, and facing slip placement. We check every piece against USPS specs before printing.
3
Bundling & Facing Slips
USPS requires EDDM pieces to be bundled in groups of 50–100 with a facing slip on top of each bundle identifying the carrier route. We handle all bundling, rubber-banding, and facing slip preparation.
4
USPS Entry & Paperwork
We prepare the required USPS paperwork, review postage and entry requirements, and coordinate entry at the appropriate USPS location for the approved route plan. Documentation is provided when applicable.
5
Optional: MMScope Tracking
Ask about MMScope omnichannel tracking options for configured campaigns, including available mail-event, website, phone, and social activity reporting.
6
Campaign Reporting
After your campaign, we provide a mailing summary including routes mailed, total pieces, postage paid, and entry date. With MMScope, you also get a full digital engagement report.
EDDM for Delmarva Businesses by Location
Every community on the Delmarva Peninsula has unique carrier route characteristics. Here's how local businesses in each area use EDDM to reach their neighbors.
Salisbury, MD
As the regional hub with ~120 carrier routes and ~48,000 households (ZIPs 21801–21804), Salisbury offers dense route coverage ideal for restaurants, medical practices, and home service providers. Many businesses start with 5–10 routes around their location and expand based on response.
Popular routes: Downtown Salisbury, Fruitland corridor, Delmar border area, Route 50 commercial zone.
Ocean City, MD
With ~35 routes and ~14,000 households (ZIPs 21842–21843), Ocean City EDDM campaigns are popular for seasonal businesses, vacation rental companies, and restaurants targeting both year-round residents and seasonal homeowners. Route density increases significantly during summer months.
Popular routes: Bayside, midtown condos, West Ocean City commercial, Route 611 corridor.
Rehoboth Beach & Lewes, DE
The Delaware beach communities (~18 routes, ~7,200 households in ZIP 19971) are ideal for EDDM campaigns targeting affluent seasonal residents. Real estate agents, home improvement contractors, and upscale dining establishments see strong response rates in these areas.
Popular routes: Rehoboth residential, Lewes historic district, Henlopen Acres, coastal Route 1 corridor.
Berlin & Snow Hill, MD
These Worcester County communities offer route-based EDDM coverage for businesses serving the inland areas near Ocean City. With lower route density, campaigns here can reach tight-knit communities where word-of-mouth may amplify the impact of a well-timed mail piece.
Popular routes: Berlin Main Street area, Route 113 corridor, Snow Hill residential.
EDDM by Industry: Who Benefits Most
EDDM works best for businesses that serve a defined geographic area. Here's how different industries on the Delmarva Peninsula use EDDM to grow.
Home Services
HVAC, plumbing, roofing, landscaping, and pest control companies use EDDM to reach selected neighborhoods with seasonal offers. A spring HVAC campaign should receive a route, USPS eligibility, printing, preparation, and entry review before a quote is issued.
Typical campaign: 3–8 routes, 1,200–3,200 pieces
Restaurants & Food Service
Menus, grand opening announcements, and coupon mailers can support local outreach. Restaurants near Ocean City and Salisbury use EDDM to reach eligible delivery points on selected routes within their service area — no purchased mailing list needed.
Typical campaign: 5–15 routes, 2,000–6,000 pieces
Real Estate Agents
"Just Listed" and "Just Sold" postcards build neighborhood awareness. Agents farming specific areas on the Eastern Shore use EDDM to establish presence on every route in their target community without purchasing a mailing list.
Typical campaign: 2–5 routes, 800–2,000 pieces monthly
Healthcare & Dental
New patient acquisition mailers for dentists, chiropractors, urgent care, and veterinary clinics. EDDM can reach eligible delivery points on selected routes near your practice — useful for announcing new locations or accepting new patients.
Typical campaign: 8–20 routes, 3,200–8,000 pieces
Retail & Grand Openings
New store openings, seasonal sales, and event announcements can benefit from route-based saturation. Confirm selected routes, USPS eligibility, and the campaign quote before planning coverage within your trade area.
Typical campaign: 10–30 routes, 4,000–12,000 pieces
Political & Nonprofit
Reach every voter or household in a precinct, district, or community. EDDM is ideal for candidate introductions, ballot measure awareness, and nonprofit fundraising appeals targeting entire neighborhoods.
Typical campaign: 20–100+ routes, 8,000–40,000+ pieces
Frequently Asked Questions About EDDM
Every Door Direct Mail (EDDM) is a USPS program that lets businesses send promotional mailings to delivery points on selected mail carrier routes without a purchased mailing list. Instead of addressing each piece to a named recipient, you send it to 'Postal Customer' at eligible delivery points on your chosen routes. USPS determines EDDM eligibility and postage under the applicable program conditions; Mail Movers reviews the route, mailpiece, preparation, and entry details before quoting a campaign.
EDDM postage and campaign production costs are quoted after review of the then-applicable USPS requirements, selected routes, mailpiece characteristics, entry method, printing, and preparation. A flat-size format alone does not establish EDDM eligibility or price. Contact us at 410-749-1885 for a custom quote based on your specific campaign.
EDDM mailpieces must satisfy applicable USPS physical and program requirements, including flat-size and weight requirements. Meeting dimensions alone does not establish EDDM eligibility or postage. Standard letter-size postcards are not EDDM Retail flats; Mail Movers can review a proposed size, weight, design, preparation, and entry method before production.
You can select routes using the USPS EDDM Online Mapping Tool at eddm.usps.com, which shows carrier routes on a map with household counts and demographic summaries. Mail Movers can also help you select routes based on your target area and business goals. Each route must be mailed in full — you cannot select individual addresses within a route. Routes typically cover 200–800 delivery points depending on the area.
No. When you work with Mail Movers, you use our mailing permit — no separate permit required. We handle all USPS paperwork, bundling, facing slips, and entry. If you choose to self-prepare EDDM Retail mailings, you can pay postage at the post office window without a permit, but the preparation requirements (bundling, facing slips, route documentation) are strict. We recommend letting us handle it to avoid USPS rejection.
EDDM Retail and EDDM entered through a Business Mail Entry Unit (BMEU) have different USPS preparation, quantity, entry, and acceptance conditions. Mail Movers reviews the applicable option and entry plan for each campaign; USPS processing and delivery timing are not guaranteed.
EDDM is entered as Marketing Mail, and USPS delivery timing is not guaranteed. For time-sensitive campaigns, build a scheduling buffer and confirm the entry plan before committing to an in-home date. MMScope can support configured campaign tracking where available.
No — EDDM is route-based and does not provide individual demographic filtering; USPS determines eligible delivery points under the applicable program conditions. If you need to reach a specific audience (e.g., homeowners over 55, households with income over $75K, businesses in a specific SIC code), you need a targeted mailing list instead of EDDM. Mail Movers offers both services and can help you decide which approach — or combination of both — is right for your campaign.
EDDM can suit businesses that serve a specific geographic area and want route-based saturation without purchasing a mailing list. Candidates include restaurants and pizzerias distributing menus and coupons, home service providers (HVAC, landscaping, plumbing, roofing) targeting specific neighborhoods, real estate agents marketing new listings, retail stores announcing grand openings or sales, political campaigns, and healthcare practices attracting new local patients. USPS eligibility and pricing remain subject to applicable conditions.
EDDM can reach eligible residential and business delivery points on selected routes, subject to the applicable USPS program conditions. Standalone invoices, statements, bills, municipal tax bills, and utility bills use First-Class Mail and are not eligible for Marketing Mail, including EDDM. Ask Mail Movers to review route-level residential and business delivery-point information for your target area.
EDDM quantity, route, and entry requirements depend on the applicable USPS program conditions and the selected routes. Mail Movers reviews those requirements with you before production and can help plan a test or expanded campaign.
EDDM and digital ads serve different purposes. EDDM delivers to the addresses on selected carrier routes, while digital campaigns offer different targeting and tracking options. Define the response action, audience denominator, observation window, and attribution method before comparing channels. MMScope can support configured campaign tracking and digital follow-up.
Customer Feedback
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Printing for reviewed EDDM mailpiece formats.
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MMScope Tracking
Track mail delivery, calls, and digital engagement.
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Get a Free Quote
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