2027 USPS Mailing Promotions
The United States Postal Service offers postage discounts ranging from 3% to 40% for mailers who incorporate innovative technologies, sensory enhancements, and sustainability practices into their direct mail campaigns. Below is a comprehensive guide to every 2027 promotion, including eligibility requirements, registration dates, and discount details.
Important: The USPS may modify, suspend, or cancel any promotion at any time without prior notice. Always verify current promotion details directly with the USPS before planning your campaign. Mail Movers will update this page as changes are announced.
2027 Promotions at a Glance
| Promotion | Discount | Registration Period | Promotion Period | Eligible Mail |
|---|---|---|---|---|
| Integrated Technology | 5% | Nov 15, 2026 – Dec 31, 2027 | Pick start date for 6 consecutive months (ending Dec 31, 2027) | Marketing Mail, First-Class Mail |
| Tactile, Sensory & Interactive | 3% (Basic) / 5% (Advanced) | Oct 15, 2026 – Jun 30, 2027 | Jan 1 – Jun 30, 2027 | Marketing Mail, First-Class Mail |
| Direct Mail Discovery NEW | 40%* | Feb 15 – Sep 30, 2027 | Apr 1 – Sep 30, 2027 | Marketing Mail |
| Impact Messaging NEW | 5% | Mar 15 – Sep 30, 2027 | May 1 – Sep 30, 2027 | Marketing Mail, First-Class Mail |
| First-Class Mail Advertising | 5% | Feb 15 – Dec 31, 2027 | Apr 1 – Dec 31, 2027 | First-Class Mail |
*Direct Mail Discovery: 40% discount applies to up to 5,000 pieces per mailing, with a maximum of 100,000 total pieces.
Add-On Discounts (Available Year-Round)
Add-ons provide additional postage savings on top of any promotion discount. You must first qualify for one of the promotions above to claim an add-on.
Informed Delivery Add-On
+1% discount to mailer, plus +0.5% credit to eDoc submitter. Pair your mailpiece with a digital campaign in the Informed Delivery email and dashboard.
Sustainability Add-On
+1% discount to mailer. Demonstrate that the paper used in your mailing is responsibly sourced with an eligible certification (FSC, SFI, PEFC, etc.).
Integrated Technology Promotion
5% postage discount
Registration
Nov 15, 2026 – Dec 31, 2027
Promotion Period
Pick your start date for 6 consecutive months (ending Dec 31, 2027)
Discount
5% on qualifying mailpieces
The Integrated Technology Promotion encourages mailers to incorporate emerging digital technologies into their direct mail campaigns. Create mail experiences powered by the latest digital technologies that excite customers and guide how they watch, listen, or speak to your brand.
Eligible Technologies
Augmented Reality (AR)
3D digital images overlaid on the physical world using the recipient's perspective
Mixed Reality (MR)
Combined immersive technology blending physical and virtual experiences via headset
Virtual Reality (VR)
Computer-simulated environments experienced through goggles or VR devices
Video in Print (ViP)
Playable video content integrated into printed materials (embedded screens, translucent paper, 360-degree video)
Near Field Communication (NFC)
Embedded chip that triggers interactive experiences when tapped with a smartphone
Mobile Shopping
QR code or digital watermark leading to a complete mobile-optimized purchase experience
Voice Assistant Integration
Specific voice prompts directing recipients to a targeted response through a voice device
Artificial Intelligence (AI)
Mailpiece copy, images, design, or AI chatbot experiences created using generative AI tools
Eligible Mail Classes
How to Participate
Get Mailpiece Approval
Submit your mailpiece sample via the USPS My Products Portal (MPP) for pre-approval. Save your SR number for future reference.
Register for the Promotion
Enroll via the Incentive Programs tool in the USPS Business Customer Gateway. Confirm your status reads "ENROLLED."
Claim the Discount
When preparing your postage, use the correct Component Characteristics Record (CCR) code. Retain a mail sample for 90 days after the promotion ends.
Note: Technology triggers must be placed on the mailpiece itself. They cannot be placed on reply cards, reply forms, detached address labels, unattached cards, or perforated areas. The discount must be claimed at the time of mailing and cannot be rebated later.
Tactile, Sensory & Interactive Promotion
3% (Basic) or 5% (Advanced) postage discount
Registration
Oct 15, 2026 – Jun 30, 2027
Promotion Period
Jan 1 – Jun 30, 2027
Discount Tiers
Basic: 3% | Advanced: 5%
This promotion encourages mailers to excite customers' senses by incorporating innovative techniques into First-Class Mail and USPS Marketing Mail. New developments in papers, substrates, finishing techniques, and inks can create multi-sensory experiences through special visual effects, sound, scent, texture, and taste.
Qualifying Treatments by Tier
Specialty Inks (All 5% — Advanced Tier)
Sensory Treatments
Basic Tier (3% Discount)
- • Spot Gloss
- • Flood Gloss
- • Photochromics
- • Matte/Dull Finish
Advanced Tier (5% Discount)
- • Soft Touch Coating
- • All Distinguishable Embossing
- • Unique Textures (Leather, Grit, etc.)
- • Scent Applications
- • Holographic/Lenticular Treatments
- • Sound (Embedded Speakers)
Interactive Elements
Basic Tier (3% Discount)
- • Perforated Cards
- • Holographic Stickers
Advanced Tier (5% Discount)
- • Clean Release Card (Glued/Affixed)
- • 3-D Mailers
- • Physical Pop-Ups
- • Peel and Reveal / Scratch-Offs
- • Pull Open Zip Strips
- • TED-C (Trailing Edge Die Cut)
Eligible Mail Classes
Ineligible Treatments
The following do not qualify: non-holographed stickers, blow-in cards, address labels, reply envelopes, order forms, snap packs, perforated stubs and tear stubs, buckslips, linen-embossed paper stock, geometric-shaped die cuts, laminated postcards, gloss stock, simple folds (half-fold, tri-fold, gate fold, accordion fold), and features that cannot be physically manipulated by the recipient. Treatments placed in the indicia or barcode clear zones are also ineligible.
How to Participate
Get Mailpiece Approval
Submit your mailpiece via the USPS My Products Portal. USPS responds within 3 business days. Physical samples may not be required if eligibility can be confirmed from digital submissions.
Register via Business Customer Gateway
Sign in to the Business Customer Gateway, access Incentive Programs, select the 2027 TSI Promotion, complete the Welcome and Certification tabs, and confirm your status is "ENROLLED."
Claim the Discount at Time of Mailing
Use CCR code "SS" for Basic (3%) or "SC" for Advanced (5%) when submitting via Mail.dat, Mail.XML, or Postal Wizard. Only one promotion discount per mailpiece; up to two add-ons may be stacked.
Retention Requirement: Retain a hard copy sample mailpiece for 90 calendar days after the promotion ends. USPS may request samples for up to 9 months after the promotion period and may conduct random audits. Failure to provide samples within 15 business days may result in discount reversal.
Direct Mail Discovery NEW for 2027
40% postage discount (up to 5,000 pieces per mailing)
Registration
Feb 15 – Sep 30, 2027
Promotion Period
Apr 1 – Sep 30, 2027
Discount
40% on up to 5,000 pieces per mailing (100,000 total max)
This new promotion for 2027 is designed to encourage new-to-mail or lapsed mailers to try direct mail marketing with a significant postage discount. Eligible mail class: USPS Marketing Mail. Full eligibility details will be published by the USPS as the registration period approaches. Check back here for updates or contact Mail Movers for assistance.
Impact Messaging NEW for 2027
5% postage discount
Registration
Mar 15 – Sep 30, 2027
Promotion Period
May 1 – Sep 30, 2027
Eligible Mail
Marketing Mail, First-Class Mail
A new promotion for 2027 focused on impactful messaging strategies in direct mail. Full eligibility details and requirements will be published by the USPS as the registration period approaches. Check back here for updates or contact Mail Movers for assistance.
First-Class Mail Advertising
5% postage discount
Registration
Feb 15 – Dec 31, 2027
Promotion Period
Apr 1 – Dec 31, 2027
Eligible Mail
First-Class Mail only
This promotion offers a 5% discount for First-Class Mail pieces that include advertising content. Full eligibility details and requirements will be published by the USPS as the registration period approaches. Check back here for updates or contact Mail Movers for assistance.
Add-On Discount Details
Add-ons increase your promotion discount by pairing qualified mailpieces with features that enhance reach and ROI. You must first claim one of the promotions above to be eligible for an add-on. Up to two add-ons may be combined with a single promotion.
| Promotion | Base Discount | + Informed Delivery | + Sustainability | + Both Add-Ons |
|---|---|---|---|---|
| Integrated Technology | 5% | 6% | 6% | 7% |
| TSI — Basic | 3% | 4% | 4% | 5% |
| TSI — Advanced | 5% | 6% | 6% | 7% |
| Direct Mail Discovery | 40% | 41% | 41% | 42% |
| Impact Messaging | 5% | 6% | 6% | 7% |
| First-Class Mail Advertising | 5% | 6% | 6% | 7% |
Sustainability Add-On — Eligible Certifications
To qualify for the Sustainability add-on, your paper must carry one of the following certifications:
How Mail Movers Can Help
Navigating USPS promotions can be complex. As a USPS Full-Service Certified provider, Mail Movers handles the entire process for you — from determining which promotions your campaign qualifies for, to submitting mailpiece samples for approval, to claiming the discount on your postage statement.
Promotion Eligibility Review
We'll review your mailpiece design and tell you exactly which promotions and add-ons you qualify for.
Registration & Approval
We handle the My Products Portal submission, Business Customer Gateway enrollment, and all USPS paperwork.
Discount Claiming
We apply the correct CCR codes to your postage statements and ensure the discount is claimed at the time of mailing.
USPS Promotion Resources
My Products Portal: postalpro.usps.com/promotions/portal
Webinars, FAQs & Guides: postalpro.usps.com/promotions
Promotions Office Email: [email protected]
Mailing & Shipping Solutions Center: [email protected] or 1-877-672-0007
Disclaimer
The USPS reserves the right to modify, suspend, or cancel any promotion or add-on at any time without prior notice. Promotion details, eligibility requirements, and discount percentages are subject to change. Always verify current requirements directly with the USPS before planning your campaign. This page is provided for informational purposes only and does not constitute official USPS documentation.