2027 USPS Mailing Promotions — Complete Guide to Postage Discounts
The United States Postal Service offers postage discounts ranging from 3% to 40% for mailers who incorporate innovative technologies, sensory enhancements, and sustainability practices into their direct mail campaigns. Below is a comprehensive guide to every 2027 promotion, including eligibility requirements, registration dates, and discount details. The USPS may modify, suspend, or cancel any promotion at any time without prior notice.
2027 USPS Promotions at a Glance
| Promotion | Discount | Registration | Promotion Period | Eligible Mail |
|---|---|---|---|---|
| Integrated Technology | 5% | Nov 15, 2026 – Dec 31, 2027 | Pick start for 6 consecutive months (ending Dec 31, 2027) | Marketing Mail, First-Class Mail |
| Tactile, Sensory & Interactive | 3% (Basic) / 5% (Advanced) | Oct 15, 2026 – Jun 30, 2027 | Jan 1 – Jun 30, 2027 | Marketing Mail, First-Class Mail |
| Direct Mail Discovery (NEW) | 40% | Feb 15 – Sep 30, 2027 | Apr 1 – Sep 30, 2027 | Marketing Mail |
| Impact Messaging (NEW) | 5% | Mar 15 – Sep 30, 2027 | May 1 – Sep 30, 2027 | Marketing Mail, First-Class Mail |
| First-Class Mail Advertising | 5% | Feb 15 – Dec 31, 2027 | Apr 1 – Dec 31, 2027 | First-Class Mail |
*Direct Mail Discovery: 40% discount applies to up to 5,000 pieces per mailing, with a maximum of 100,000 total pieces.
Integrated Technology Promotion (5% Discount)
Encourages mailers to incorporate emerging digital technologies into direct mail. Eligible technologies include Augmented Reality (AR), Mixed Reality (MR), Virtual Reality (VR), Video in Print, Near Field Communication (NFC), Mobile Shopping, Voice Assistant Integration, and Artificial Intelligence (AI). Mailers pick a start date for six consecutive months ending no later than December 31, 2027. Eligible mail: First-Class Mail letters, cards, and flats; USPS Marketing Mail letters and flats; Nonprofit USPS Marketing Mail letters and flats.
Tactile, Sensory & Interactive Promotion (3–5% Discount)
Encourages mailers to excite customers' senses by incorporating innovative techniques. Basic tier (3%) includes spot gloss, flood gloss, photochromics, matte/dull finish, perforated cards, and holographic stickers. Advanced tier (5%) includes soft touch coating, embossing, unique textures, scent applications, holographic/lenticular treatments, sound, clean release cards, 3-D mailers, pop-ups, peel and reveal/scratch-offs, pull open zip strips, and TED-C. Specialty inks (conductive, thermochromic, photochromic, metallic, pressure sensitive) all qualify for the 5% advanced tier. CCR codes: SS (Basic 3%) and SC (Advanced 5%).
Direct Mail Discovery (40% Discount — NEW for 2027)
Designed to encourage new-to-mail or lapsed mailers to try direct mail marketing with a significant postage discount. The 40% discount applies to up to 5,000 pieces per mailing, with a maximum of 100,000 total pieces. Eligible mail: USPS Marketing Mail only.
Impact Messaging (5% Discount — NEW for 2027)
A new promotion focused on impactful messaging strategies in direct mail. Eligible mail: Marketing Mail and First-Class Mail. Full eligibility details to be published by USPS as registration approaches.
First-Class Mail Advertising (5% Discount)
Offers a 5% discount for First-Class Mail pieces that include advertising content. Eligible mail: First-Class Mail only.
Add-On Discounts (Available Year-Round)
Add-ons provide additional postage savings on top of any promotion discount. You must first qualify for one of the promotions above. Up to two add-ons may be combined with a single promotion.
- Informed Delivery Add-On: +1% discount to mailer, plus +0.5% credit to eDoc submitter. Pair your mailpiece with a digital campaign in the Informed Delivery email and dashboard.
- Sustainability Add-On: +1% discount to mailer. Paper must carry an eligible certification: Sustainable Forestry Initiative (SFI), Forest Stewardship Council (FSC), Programme for the Endorsement of Forest Certification (PEFC), Bureau Veritas, SCS Global Services, Print ReLeaf, or Carbon Balanced Paper.
Combined Discount Examples
| Promotion | Base | + Informed Delivery | + Sustainability | + Both |
|---|---|---|---|---|
| Integrated Technology | 5% | 6% | 6% | 7% |
| TSI Basic | 3% | 4% | 4% | 5% |
| TSI Advanced | 5% | 6% | 6% | 7% |
| Direct Mail Discovery | 40% | 41% | 41% | 42% |
| Impact Messaging | 5% | 6% | 6% | 7% |
| First-Class Mail Advertising | 5% | 6% | 6% | 7% |
How to Participate
- Get Mailpiece Approval: Submit your mailpiece via the USPS My Products Portal (MPP) for pre-approval.
- Register for the Promotion: Enroll via the Incentive Programs tool in the USPS Business Customer Gateway. Confirm status reads ENROLLED.
- Claim the Discount: Use the correct Component Characteristics Record (CCR) code when preparing your postage statement via Mail.dat, Mail.XML, or Postal Wizard. Retain a mail sample for 90 days after the promotion ends.
Important: The discount must be claimed at the time of mailing during the promotion period and cannot be rebated at a later date. Only one promotion discount per mailpiece; up to two add-ons may be stacked.
How Mail Movers Can Help
As a USPS Full-Service Certified provider, Mail Movers handles the entire promotion process — from determining which promotions your campaign qualifies for, to submitting mailpiece samples for approval, to claiming the discount on your postage statement. We manage My Products Portal submissions, Business Customer Gateway enrollment, and all USPS paperwork.
USPS Promotion Resources
- My Products Portal: postalpro.usps.com/promotions/portal
- Webinars, FAQs & Guides: postalpro.usps.com/promotions
- Promotions Office Email: mailingpromotions@usps.gov
- Mailing & Shipping Solutions Center: MSSC@USPS.gov or 1-877-672-0007
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