Postcards are one of the most cost-effective and high-impact direct mail formats available. They're affordable to print and mail, they get immediate attention — no envelope to open — and they deliver your message in a bold, visual format that's hard to ignore.
At Mail Movers, we specialize in printing vibrant, full-color postcards and flyers for businesses across the Delmarva Peninsula. From standard 4×6 postcards to oversized EDDM-compliant flats, we have the equipment and expertise to produce professional results at competitive prices — and we handle the mailing too.
Popular Sizes & Formats
4×6 Standard Postcard
The most economical option. Qualifies for USPS postcard rates (the lowest postage class). Perfect for promotions, coupons, and event announcements.
6×9 Jumbo Postcard
Larger format for more visual impact and content space. Stands out in the mailbox and provides room for detailed messaging, maps, or multiple offers.
6×11 & Oversized Flats
Maximum visual impact. EDDM-compliant sizes available (up to 12×15). Perfect for showcasing products or services with stunning full-bleed photography.
Printing Features & Options
Standard Features
- Full-color printing (4/4 CMYK)
- High-resolution digital printing
- 14pt or 16pt cardstock
- Gloss or matte finish
- USPS automation-compliant layout
- CASS-certified addressing & barcoding
Premium Options
- Variable data printing (personalization)
- UV coating for extra durability
- Custom QR codes with tracking
- Die-cutting and special shapes
- Integrated print and mail service
- MMScope omnichannel campaign tracking
Postcard Pricing Overview
Postcard costs vary based on size, quantity, paper stock, and mailing method. Here are typical ranges to help you budget your campaign. Contact us for an exact quote.
Printing Cost
$0.08–$0.25
per piece
Varies by size, quantity, and paper stock. Volume discounts available for 5,000+ pieces.
USPS Postage
$0.20–$0.27
per piece (presorted)
Marketing Mail postcard rates with presort discounts. First-Class rates are higher but deliver faster.
All-In Campaign
$0.45–$0.65
per piece (typical)
Print + address + postage + USPS delivery for a typical 5,000-piece 4×6 campaign.
* Prices are estimates. Actual pricing depends on project specifics. Request a free quote for exact pricing.
How Postcard Mailing Works
From first contact to USPS delivery, here's what to expect when you work with Mail Movers on a postcard campaign.
Request a Quote
Contact Mail Movers with your postcard size, quantity, and mailing list details. We'll provide a detailed quote within 24 hours covering printing, addressing, postage, and delivery.
Submit Your Design or Work With Our Team
Upload your print-ready artwork or work with our design team to create a postcard. We'll check your file against USPS specifications — addressing zones, clear zones, barcode placement — and send you a proof for approval.
Approve Your Proof
Review your digital proof carefully. Once you approve, we move immediately to production. Rush turnaround is available if you're on a tight deadline.
We Print, Address, Sort, and Mail
Our team prints your postcards on high-quality cardstock, applies addresses and USPS barcodes, presorts for maximum postage discounts, and delivers directly to the post office. You receive a postal receipt confirming delivery.
Track Your Campaign Results
Add MMScope omnichannel tracking to monitor mail delivery, phone call tracking, and online retargeting tied to your postcard campaign — all in one dashboard.
Typical timeline: 3–5 business days from proof approval to USPS induction. Rush services available.
Industries We Serve
Retail Promotions
Sales, grand openings, seasonal offers, and special events
Real Estate
Property listings, open houses, market updates, and farming
Restaurants
Menu promotions, coupons, new location announcements
Home Services
HVAC, plumbing, landscaping, and home improvement
Healthcare
Appointment reminders, wellness tips, new patient offers
Nonprofits
Fundraising appeals, event invitations, donor updates
Political Campaigns
Candidate introductions, issue advocacy, get-out-the-vote
Event Marketing
Concerts, festivals, conferences, and community events
Direct Mail Postcards vs. Email: How Do They Compare?
Both channels have a role in a smart marketing mix. Here's how postcards and email stack up across the metrics that matter most for customer acquisition.
| Factor | Direct Mail Postcard | |
|---|---|---|
| Average open / view rate | 80–90%Postcards are seen — no envelope to open | 20–30%Subject line must earn the open |
| Average response rate | 4.4% (house list)1.3% for prospect lists | 0.6–1.5%Click-through rate, not response |
| Deliverability | ~98%With CASS-certified addressing | 70–85%Spam filters reduce reach |
| Consumer trust level | High76% of consumers trust physical mail ads | ModeratePhishing concerns reduce trust |
| Shelf life | Days to weeksPinned to fridges, left on counters | Seconds to minutesBuried in inbox quickly |
| Reach new customers? | Yes — cold prospectsNo prior relationship needed | No — opt-in onlyRequires existing email address |
| Targeting options | Demographics, geography, behaviorOr total saturation with EDDM | Opt-in list onlyCannot reach cold prospects |
| Cost per piece | $0.45–$0.65Print + postage + delivery | $0.001–$0.01ESP platform cost only |
| Combined ROI boost | Up to 46% higher ROIwhen mail + digital retargeting are combined (MMScope) | |
Sources: ANA/DMA Response Rate Report 2024; USPS Mail Moments Study; Data & Marketing Association
What Our Customers Say
"I wish all our vendors were as professional, accommodating and produced exceptional work product in a timely fashion like Mail Movers. Shawn and Tom are all-stars in the printing business."
Correctional Officers Association of Delaware
Correctional Officers Assoc. of DE
"Very professional and courteous. Shawn quickly responds to our request."
City of Rehoboth Beach
City of Rehoboth Beach
"My mailings always go out quickly and Lori is always so nice when I drop off the letters."
Morgan Stanley
Morgan Stanley
Frequently Asked Questions
Frequently Asked Questions
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Targeted Mailing Lists
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What's Next?
Ready to get started? Here are some helpful next steps to move your project forward.
Get a Free Quote
Tell us about your postcard project and receive a detailed quote within 24 hours
Upload Your Artwork
Already have a design? Upload your print-ready files and we'll take it from there
Explore EDDM
Learn how Every Door Direct Mail can help you reach every household in your target area