USPS Informed Delivery Campaigns — Reach Recipients Digitally Before Mail Arrives

USPS Informed Delivery is a free service that emails subscribers a grayscale scan of their incoming mail each morning. Mail Movers in Salisbury, MD sets up and submits USPS Informed Delivery interactive campaigns that add a full-color image and clickable URL to that daily email — giving your brand two impressions on the same day: one digital, one physical.

How Informed Delivery Works

• USPS emails subscribers a grayscale scan of their incoming mail each morning
• Your interactive campaign adds a full-color image (ride-along image) and clickable URL below the scan of your mail piece
• Recipients see your brand digitally before the physical piece arrives in their mailbox
• Available for First-Class Mail and Marketing Mail — requires Full-Service IMb barcoding

Informed Delivery by the Numbers

• 60+ million USPS Informed Delivery subscribers nationwide
• Average open rate: 65–70% (significantly higher than email marketing)
• Interactive campaigns see 2–5% click-through rates on the ride-along image
• No additional postage cost — Informed Delivery is included with Full-Service mail

Campaign Types

• Ride-Along Image: A full-color image displayed below the grayscale scan of your mail piece. Links to your website or special offer.
• Representative Image: Replaces the grayscale scan with a full-color version of your mail piece.
• Target URL: The clickable link associated with your ride-along image — drives traffic to any web page you choose.

Requirements

• USPS Full-Service Intelligent Mail barcode on every piece
• Campaign submitted to USPS at least 3 business days before mail entry
• Ride-along image: 200×200 pixels minimum (we recommend 600×400)
• Mail Movers handles all submission requirements as part of our Full-Service processing

Why Add Informed Delivery?

Informed Delivery extends your direct mail campaign into the digital space at no additional postage cost. It's particularly effective for time-sensitive offers, event invitations, and campaigns where you want recipients to take immediate online action.

Add Informed Delivery to your campaign | USPS Full-Service Certified | MMScope Tracking | All Services