What if your direct mail piece could reach your customers twice—once digitally in their inbox, and again physically in their mailbox? With USPS Informed Delivery campaigns, it can.
Informed Delivery is a free USPS service that sends subscribers a daily email with digital previews of their incoming mail. By integrating your direct mail campaign with Informed Delivery, you can add a full-color digital version of your mail piece, a clickable call-to-action, and trackable links—all before the physical mail arrives. It's a powerful way to boost engagement, drive website traffic, and increase response rates by 30-50%.
How Informed Delivery Works
1. Mail Your Campaign
We print and mail your direct mail campaign as usual, with all the USPS automation and presorting to maximize postage savings.
2. Digital Preview
USPS scans your mail piece and sends a grayscale preview to Informed Delivery subscribers on the morning of delivery.
3. Enhanced Content
Your full-color digital version and clickable call-to-action appear alongside the preview, driving engagement before delivery.
4. Track Results
Monitor digital impressions, clicks, and conversions to measure the full impact of your integrated campaign.
Why Use Informed Delivery?
Double Your Touchpoints
Reach your audience digitally in the morning and physically in the afternoon. Two impressions for the price of one mail piece.
Drive Immediate Action
Add clickable links that drive traffic to your website, landing page, or online store before the physical mail even arrives.
Full-Color Digital Preview
While USPS shows a grayscale scan, your enhanced content appears in full color, making your message stand out in the inbox.
Measure Digital Engagement
Track impressions, clicks, and conversions to understand how your audience engages with your campaign across both channels.
Increase Response Rates
Studies show that Informed Delivery campaigns can boost engagement by 30-50% compared to mail-only campaigns.
No Extra Postage Required
The digital component is included automatically—you only pay for the physical mail piece and a small campaign registration fee.
Best Practices for Informed Delivery Campaigns
Create a Strong Call-to-Action
Your digital content should include a clear, compelling CTA that encourages immediate action. Examples: "Shop Now," "Get Your Coupon," "Schedule Today."
Use a Dedicated Landing Page
Link to a specific landing page that matches your mail piece message and offer. This creates a seamless experience and makes tracking easier.
Keep Your Message Consistent
Your digital content should reinforce the same message as your physical mail piece. Consistency builds trust and improves response rates.
Test and Optimize
Use A/B testing to try different digital messages, images, and CTAs. Track performance and refine your approach for future campaigns.
What Our Customers Say
"My mailings always go out quickly and Lori is always so nice when I drop off the letters."
Morgan Stanley
Morgan Stanley
"You guys do a great job"
Ducks Unlimited, Inc
Ducks Unlimited, Inc
"Very professional and courteous. Shawn quickly responds to our request."
City of Rehoboth Beach
City of Rehoboth Beach