USPS Informed Delivery Campaigns

Review whether an Informed Delivery campaign component fits your direct-mail project. Mail Movers in Salisbury, MD can help plan eligibility, creative, timing, current USPS requirements, and a documented response path.

Eligibility reviewed per mailing

Campaign-specific response path

Approved digital asset when eligible

Defined destination and measurement plan

Informed Delivery Campaign Planning

Program availability and campaign requirements are reviewed for the specific mailing under current USPS guidance.

Review

Program eligibility

Confirmed for the specific mailing

Defined

Campaign components

Selected during project planning

Configured

Response path

Use the selected URL, QR code, phone, or offer code

Current

USPS requirements

Verified before submission

USPS program requirements can change. Mail Movers verifies current requirements before submitting an eligible campaign.

How Informed Delivery Works for Mailers

When a mailing is eligible, Informed Delivery can add a digital component to a documented campaign plan. Availability and timing depend on USPS operations and current requirements.

Mail Drops

Mail Movers prints, addresses, presorts, and delivers your mail to USPS. Your Informed Delivery campaign is submitted at the same time.

Morning Email

On delivery day, Informed Delivery subscribers receive their Daily Digest email. It includes a grayscale scan of your mail piece AND your full-color ride-along image.

Digital Engagement

Subscribers click your ride-along image to visit your landing page, website, or online offer — before they've even checked their physical mailbox.

Physical Delivery

Later that day, your mail piece arrives in the subscriber's mailbox — the second impression. Two touchpoints for the price of one mailing.

Campaign Types

Available Informed Delivery components and submission requirements are reviewed for the specific mailing.

Representative mail preview

USPS may provide registered users with a digital preview of eligible incoming mail. Availability, timing, and content depend on USPS operations and current program requirements.

Advantages

Potential digital mail preview
Subject to current USPS conditions

Limitations

–Availability varies
–No campaign outcome is guaranteed

Best for: Mailers reviewing whether the available USPS program fits the project

Recommended

Interactive campaign component

An eligible campaign may include an approved digital component and destination. Submission requirements, timing, content, availability, and reporting depend on the current USPS program and specific mailing.

Advantages

Can be reviewed as part of an eligible campaign
Can use a defined destination and response path

Limitations

–Requires project-specific review
–Program terms can change

Best for: Mailers with an approved response path and a documented measurement plan

Direct Mail vs. Direct Mail + Informed Delivery

Review any eligible Informed Delivery component with the same project-specific cost basis, response definition, and measurement plan used for the mailing.

Feature	Mail Only	Mail + Informed Delivery
Mailpiece and campaign eligibility	Mailpiece review	Mailpiece and program review
Digital component	Not selected	Available only when the campaign and USPS program qualify
Response path	Defined per campaign	Defined per campaign
Available activity data	Depends on the tracking plan	Depends on the configured program and tracking plan
Timing	Project-specific schedule	Project-specific schedule and current USPS requirements
Cost	Project-specific quote	Project-specific quote

Informed Delivery by Industry

These are examples of campaign goals to evaluate. Eligibility, content, privacy, timing, and available features depend on the individual project.

Promotional offers

Retail & E-Commerce

Use an approved offer, destination, and response path to evaluate an eligible campaign.

Example CTA

"Explore the offer →"

Measurement focus

Measurement focus: define the mailed audience, response action, and campaign window.

How to Set Up an Informed Delivery Campaign with Mail Movers

Mail Movers can help review the current USPS requirements and project-specific steps. The final process depends on the mailing and eligible campaign components.

Plan the campaign

Define the audience, approved destination, response action, attribution method, timeline, and cost basis.

Prepare approved creative

Develop the physical mailpiece and any eligible digital asset according to current program requirements.

Review project requirements

Mail Movers reviews the mailing, campaign timing, content, and current USPS submission requirements.

Launch the mailing

Production, USPS entry, and any eligible campaign component follow the project-specific schedule.

Review available activity

Evaluate available campaign data using the response definitions and attribution rules agreed before launch.

Technical Specifications

Current USPS requirements are reviewed before preparing or submitting an eligible campaign.

Specification	Requirement	Notes
Image requirements	Current USPS guide	Mail Movers verifies the current asset requirements before submission
Destination URL	Approved secure destination	Confirm the response path and measurement method before launch
Submission method	Project review	Depends on the current USPS program and mailing setup
Submission timing	Project-specific schedule	Coordinate with production, USPS entry, and current program requirements
Eligible mail	Eligibility review	Mailpiece, preparation, and program requirements apply
Campaign reporting	Available data review	Available metrics and definitions depend on the configured campaign

Source: USPS Informed Delivery Interactive Campaign Guide. Specifications subject to change; Mail Movers verifies current requirements before each submission.

Why Use Mail Movers for Informed Delivery Campaigns?

USPS Full-Service Certified

Mail Movers is USPS Full-Service Certified, which is required to submit Informed Delivery campaigns through the USPS Business Customer Gateway. Not all mail houses have this certification.

We Handle the Submission

USPS campaign submission requires a Business Customer Gateway account, eDoc setup, and campaign registration. Mail Movers handles all of this on your behalf — you provide the image and URL, we do the rest.

Coordinated project review

Campaign timing, submission requirements, and mailing preparation are reviewed together using the current USPS program guidance.

Available activity review

Available campaign data is reviewed using the response definitions and attribution method agreed before launch.

USPS Informed Delivery FAQs

Informed Delivery is a USPS service that may provide registered users with digital previews of eligible incoming mail. Availability, timing, participation, and features depend on current USPS program requirements and operations.

An eligible campaign may include an approved digital component and destination alongside the mailing. Mail Movers reviews the mailing, content, timing, current USPS requirements, and measurement plan before submission.

USPS publishes program information that changes over time. Mail Movers does not present a fixed audience total as a campaign forecast; current program availability is reviewed for the specific mailing.

Open and engagement figures are program and period specific, not a forecast for an individual campaign. Define the campaign’s response action, audience, attribution method, and observation window before evaluating activity.

Costs depend on the mailing, selected campaign components, creative, preparation, entry, and current USPS requirements. Request a project-specific quote.

Asset requirements are set by the current USPS program and may change. Mail Movers verifies the current requirements before preparing or submitting an eligible campaign.

Eligibility depends on the mailpiece, mail class, preparation, and current USPS program requirements. Mail Movers can review the specific format and campaign plan.

Submission timing depends on the mailing schedule, production, USPS entry, and current program requirements. Contact Mail Movers early for a project-specific timeline.

Available campaign data and definitions depend on the configured program and tracking plan. Use a documented response action and attribution method before launch.

Campaign eligibility and submission requirements are reviewed for the mailing and current USPS program. Mail Movers can explain the applicable setup for your project.

EDDM is route-based, so eligibility and available program components must be reviewed for the specific mailpiece, route plan, preparation, and current USPS conditions.

Mail Movers can review campaign eligibility, creative, timing, USPS submission requirements, and the planned response path for a direct-mail project.

Related Services & Resources

Direct Mail Services

Full-service direct mail from list to delivery.

MMScope Omnichannel

Mail tracking, call tracking, and retargeting.

Direct Mail Notification

Add a matched email preview before the mailpiece arrives.

Notification vs. Informed Delivery

Compare timing, audience, creative, reporting, and cost.

EDDM

Every Door Direct Mail for total market coverage.

Targeted Mailing Lists

Reach the right audience with precision targeting.

Graphic Design

Design your ride-along image and mail piece.

Full-Service Certified

USPS automation discounts and compliance.

Variable Data Printing

Personalize each mail piece with unique data.

List Cleaning

Ensure your list is CASS-certified before mailing.

Ready to Add Informed Delivery to Your Next Mailing?

Mail Movers in Salisbury, MD can review Informed Delivery campaign eligibility, creative, timing, USPS requirements, and measurement planning for direct-mail clients across Maryland, Delaware, and Virginia.