USPS Tactile, Sensory & Interactive (TSI) Promotion 2026
Looking for a competitive edge in your marketing? The USPS TSI Promotion offers a powerful way for Delmarva businesses to capture customer attention and save significant money on postage. By incorporating innovative features into your mail, you can create unforgettable brand experiences and get up to a 7% discount on postage costs.
What is the USPS TSI Promotion?
The TSI Promotion encourages mailers to enhance customer engagement by adding tactile, sensory, or interactive elements to their mail. The program offers a base 5% discount, which can be boosted to 7% with eligible Add-Ons.
Promotion Period: January 1 to June 30, 2026 (Registration opens October 15, 2025)
Eligible Mail Classes:
- First-Class Mail® letters, cards, and flats
- USPS Marketing Mail® letters and flats
- Nonprofit USPS Marketing Mail® letters and flats
Ineligible: Periodicals, Bound Printed Matter, and Media Mail
How to Qualify for the 5% Base Discount
To receive the base 5% discount, your mailpiece must include one or more qualifying features on the content or outside of the envelope:
Tactile/Texture: Papers that are soft to the touch, leathery, or crinkly; embossing; grit or leather texture; non-geometric-shape die cuts
Specialty Inks: Metallic ink, conductive inks, thermochromics (temperature-sensitive), photochromic (UV light-exposed), optically variable ink, scented ink
Sensory: Scent marketing (scented varnishes, coatings, labels); sound features (paper with sound chips/speakers); visual effects (holographs, filters, lenticulars)
Interactive: Three-dimensional elements, pop-ups, peel and reveal, scratch-offs, infinite folding, perforated pull-open strips (zip strips), trailing edge die-cuts
Note: Treatments should not be placed in the indicia or barcode clear zones. Enclosures like inserts or reply envelopes are not eligible.
Key Benefits
5% Base Discount
Save 5% on qualifying mailpieces with tactile, sensory, or interactive features from January 1 to June 30, 2026.
Boost to 7% with Add-Ons
Combine Informed Delivery® (1%) and Sustainability (1%) add-ons to maximize your postage savings up to 7%.
Informed Delivery® Integration
Send full-color, clickable ads to recipients' email inboxes as a preview of your mailpiece for enhanced engagement.
Sustainability Recognition
Earn an extra 1% discount by using responsibly sourced paper with FSC®, SFI®, or PEFC® certification.
Increased Engagement
Tactile and interactive mail stands out in a crowded mailbox, driving higher open rates and customer response.
Full USPS Compliance
We handle all pre-approval submissions, documentation, and compliance requirements to ensure you receive maximum discounts.
How It Works
Consultation and Design
We work with you to design a mailpiece that meets your marketing goals and qualifies for the maximum TSI discount with tactile, sensory, or interactive features.
Pre-Approval Submission
Our experts handle all paperwork, submitting your design and samples to USPS for pre-approval to ensure qualification.
Printing and Production
We produce your mailpieces using high-quality materials and qualifying features right here in Salisbury, MD.
Mailing and Discount Claiming
We prepare postage statements, submit them electronically, and ensure the 5-7% discount is applied at the time of mailing.
Post-Mailing Compliance
We retain all necessary documentation and mailpiece samples for the required 90-day period to ensure compliance with USPS audits.
Why Choose Mail Movers?
USPS Promotion Experts
At Mail Movers, we specialize in helping businesses navigate complex USPS promotions. We handle everything from design and printing to ensuring your mailpiece qualifies.
Full-Service Management
We manage every step: initial design consultation, USPS pre-approval, printing, mailing, and ensuring your discount is applied correctly.
Local Delmarva Partner
Based in Salisbury, MD, we have been serving Delmarva businesses for over 48 years with trusted direct mail expertise.
Maximize Your Savings
We help you stack discounts and add-ons to achieve the full 7% savings while creating memorable, high-impact mail campaigns.
Who This Is For
This promotion is perfect for Delmarva businesses looking to make their marketing mail more engaging, including:
- Retailers sending catalogs or promotional offers
- Nonprofits sending fundraising appeals
- Service providers sending promotional materials
- Any business wanting to increase open rates and ROI with interactive mail
- Companies in Salisbury, Easton, Ocean City, and across the Delmarva Peninsula
Promotion Period: January 1 to June 30, 2026
Add-Ons Period: January 1 to December 31, 2026
Frequently Asked Questions
Ready to Save 7% on Your Next Direct Mail Campaign?
Don't leave money on the table. The USPS TSI promotion is a powerful way to make your mail stand out and save on postage. Contact our Delmarva-based mail experts today, and we will handle the entire process for you—from design and printing to navigating the USPS approval process.