Question 1

What is a targeted mailing list?

Accepted Answer

A targeted mailing list is a curated database of consumer or business addresses filtered by specific criteria such as age, income, homeowner status, ZIP code, industry type, or business size. Unlike EDDM which delivers to every address on a route, targeted lists let you reach only the most likely prospects for your offer.

Question 2

What filters can I use to build a mailing list?

Accepted Answer

Consumer (B2C) lists can be filtered by age range, household income, homeowner status, presence of children, interests, ZIP code, and carrier route. Business (B2B) lists can be filtered by SIC/NAICS industry code, employee count, annual revenue, business age, and geography. Mail Movers can provide a free count and estimate before you commit.

Question 3

How accurate are mailing lists?

Accepted Answer

List accuracy depends on the source and how recently it was updated. Mail Movers processes all lists through CASS certification, NCOALink, and DPV verification before mailing to maximize deliverability and minimize returned mail. We guarantee list accuracy within USPS standards.

Question 4

How much does a targeted mailing list cost?

Accepted Answer

Mailing list pricing depends on the number of records, filters applied, and list type (consumer vs. business). Contact Mail Movers at 410-749-1885 for a free count and price quote based on your specific targeting criteria.